About the role The International Student Recruitment Manager is responsible for international student recruitment initiatives, managing and converting leads from international student recruitment channels and training team members to achieve international student recruitment targets.

Key responsibilities

- Develop and execute integrated international marketing campaigns targeting key markets and student demographics across multiple channels

- Manage relationships with international education agents, recruitment partners and overseas institutions to expand student recruitment networks

- Conduct market research and analysis to identify emerging opportunities and trends in international student recruitment

- Create compelling marketing materials, including prospectuses, brochures, videos and digital content tailored to international audiences

- Ensuring the effective organisation of workshops, and/or campus familiarisation tours for agents, prospective students and parents.

- Manage the Institute's international marketing budget and track return on investment for recruitment initiatives

- Liaise with academic departments to understand course offerings and ensure accurate positioning in international markets

- Providing strong operational support to successfully drive the Institute’s growth in international markets to meet key performance objectives and long-term strategies and goals.

- Analyse recruitment data and prepare reports on campaign performance and student enrolment trends

- Collaborate with student services and admissions teams to ensure smooth transition of recruited students into the Institute

What we're looking for

- Bachelor's degree in Marketing, Communications, Business,



Education or a related discipline

- Minimum 5 years' experience in international student recruitment, education marketing or a similar role in the higher education sector

- Proven track record of successfully developing and implementing international marketing strategies that resulted in increased student enrolments

- Excellent understanding of international education markets, student mobility trends and recruitment pathways

- Strong digital marketing skills, including experience with social media, email campaigns, SEO and marketing automation platforms

- Demonstrated ability to manage external relationships with agents, partners and stakeholders in international markets

- Excellent written and verbal communication skills, with the ability to engage diverse international audiences

- Project management capabilities with the ability to manage multiple campaigns and initiatives simultaneously

- Proficiency in data analysis and the ability to interpret recruitment metrics and performance indicators

- Strong organisational skills and attention to detail

- Experience with customer relationship management (CRM) systems and marketing analytics tools

- Ability to work independently and collaboratively within a team environment

- Preferred:



Experience in Asia-Pacific markets or previous international living/working experience

What we offer

- Market-competitive salary package commensurate with experience and qualifications

- Opportunity to work in a growing and forward-thinking higher education institution

- Professional development and training opportunities to enhance your skills and career progression

- Access to institutional facilities and resources

- Collaborative and inclusive workplace culture

- Career advancement opportunities within the marketing and student recruitment function

- Potential for international travel to key recruitment markets

About us

Australian International Institute of Higher Education (AIIHE) is a higher education provider offering undergraduate and postgraduate programs in Australia. With campuses located in Sydney and Brisbane, AIIHE offers a student-centred approach to learning and equips students with the skills they need to kick-start their careers in the modern global business environment.

The Australian International

Institute of Higher Education (AIIHE) aspires to be a leading and respected institute that is vibrant and welcoming, pursues excellence in higher education and contributes to the progress of the wider community

Apply now To apply for this exciting opportunity, please submit your CV, a cover letter outlining your relevant experience and a portfolio of marketing campaigns or initiatives you have led. We welcome applications from candidates of all backgrounds and are committed to creating an inclusive recruitment process. If you require any adjustments or support during the application process, please do not hesitate to contact us.

📌 International Marketing and Student Recruitment Manager (Sydney)
🏢 Queensland Institute of Higher Education
📍 Sydney