Shape bold ideas into unforgettable campaigns at one of Australia’s most iconic brands.

Are you a strategic marketer who thrives on bringing campaigns to life? Join the VRC as our Marketing Campaign Manager and lead the end-to-end delivery of impactful, multi-channel campaigns that drive engagement, strengthen our brand and create memorable experiences for our members, customers and community. Working closely with senior stakeholders, you'll combine strategic thinking, creative leadership and data-driven decision making to deliver campaigns that support business objectives while championing the VRC brand.

If you're a cooperative, organised and results-focused marketing professional looking to make an impact in a dynamic environment, we'd love to hear from you.

Key Responsibilities

- Lead the end-to-end planning, delivery and evaluation of integrated multi-channel marketing campaigns.
- Develop campaign strategies aligned to business objectives, audience insights and performance KPIs.
- Act as the key marketing lead for assigned campaigns, managing stakeholders and ensuring successful delivery.
- Oversee campaign budgets, timelines, creative briefs and brand compliance.
- Monitor performance, identify optimisation opportunities and deliver actionable post-campaign insights.
- Coordinate internal teams, external suppliers and campaign working groups to drive collaboration and results.
- Champion brand consistency, creative excellence and continuous improvement across all campaign activity.
- Foster strong relationships across the business and contribute to a high-performing, collaborative marketing team

What You’ll Bring





- Strategic thinking balanced with strong execution capability.
- Exceptional stakeholder management across all organisational levels.
- Strong project management and campaign coordination skills.
- Data-driven decision making.
- Ability to influence outcomes without formal authority.
- Commitment to brand excellence and governance.
- A collaborative style aligned to VRC values.

What’s on Offer

- Be part of delivering iconic experiences, including the Melbourne Cup Carnival
- Shape the engagement strategy for one of Australia's most recognised membership communities
- Work with a passionate, collaborative and high-performing team
- Opportunity to drive innovative member experiences and make a meaningful impact
- Access to a dynamic and exciting events environment

Our Values At VRC, our people are guided by shared values:

- Think VRC — We deliver with one purpose and plan as one team.
- Create Joy — We design experiences that bring joy to our members, customers and each other.
- Be Gutsy — We honour our heritage while being brave and curious about the future.
- F‑Learn — We learn from setbacks and treat them as opportunities for growth.
- Care Deeply — We genuinely care about our people, members, customers and community.

How to Apply When submitting your application, please include your résumé and any other supporting documents.

You must have the legal right to work in Australia.

Appointment to the role is subject to meeting the Victoria Racing Club’s employment requirements, which may include (but are not limited to) reference checks, and a National Criminal History Check.

Only shortlisted candidates will be contacted.

📌 Marketing Campaign Manager (Melbourne)
🏢 Victoria Racing Club
📍 Melbourne