Lead marketing and digital growth across the RAAC Group

RAAC Group operates a diverse portfolio of Western Australian businesses, including CTRL Finance, Refresh Juice, Pilbara Sand Supply and Bootleg Brewing & Distilling Co.

We are looking for a commercially minded, hands-on Marketing & Growth Manager to coordinate and implement marketing across the Group.

The initial priorities will be Refresh Juice, CTRL Finance and Pilbara Sand Supply, with the opportunity to support other RAAC Group businesses as requirements develop. Bootleg Brewing & Distilling Co will be a project later in the year.

This is a broad role for a genuine multi-skilled marketing operator—someone who can establish strategy, build effective marketing systems and take responsibility for implementation.

You will work across brand development, B2B and D2C marketing, website development, e-commerce, CRM, email marketing, customer acquisition, content and performance reporting.

This position will suit someone who enjoys turning ideas into action and wants to make a measurable impact across several very different businesses.

Key business priorities

Refresh Juice

Refresh Juice is a Perth-based beverage business producing chef-made, cold-pressed juices using fresh Western Australian produce. The business is focused on creating fresh and nutritious products that support health, energy and wellbeing.

Refresh Juice is entering an important stage of brand and digital development. The successful candidate will take a leading role in repositioning the brand, strengthening its e-commerce presence and building a scalable D2C marketing function.

Key responsibilities will include

- Coordinating and implementing the Refresh Juice rebrand.

- Leading the planning and delivery of a new website and e-commerce experience.

- Developing and implementing a practical D2C customer-acquisition strategy.

- Identifying and supporting appropriate B2B and wholesale opportunities.

- Establishing email marketing, customer-retention and lifecycle campaigns.

- Coordinating brand content, digital campaigns, promotions and product launches.

- Improving the online customer journey and e-commerce conversion rate.

- Ensuring consistent brand presentation across every customer touchpoint.

- Developing the marketing systems required to support sustainable growth.

CTRL Finance

CTRL Finance is a financial services business providing bookkeeping, payroll, treasury, financial reporting and related business support services. It works closely with clients to integrate essential finance functions into their day-to-day operations, providing greater reliability, transparency and control.

The marketing priority for CTRL Finance will be to establish a consistent B2B lead-generation system, strengthen its market positioning and communicate the value of its services more effectively to prospective clients.

Key responsibilities will include

- Developing and implementing a clear B2B marketing strategy.

- Defining priority customer segments, value propositions and campaign messaging.

- Refining the CTRL Finance brand position and service offering.

- Building lead-generation, nurture and conversion funnels.

- Establishing CRM, email automation and lead-management systems.

- Developing thought-leadership content, case studies and client success stories.

- Creating sales-support materials that help convert prospects into clients.

- Coordinating digital campaigns across appropriate channels.

- Improving the website’s ability to generate qualified enquiries.





- Measuring marketing performance and continually improving results.

Pilbara Sand Supply

Pilbara Sand Supply provides quality river sand, bulk sand, graded gravel and associated haulage services to projects throughout the Pilbara.

Its products support construction, civil, mining, drilling and resources-sector applications, including concrete production, bedding, stabilisation and water-bore drilling.

Pilbara Sand Supply will become a significant focus within the RAAC Group portfolio. The successful candidate will help establish a strong, independent market identity and develop the brand, website, communications and lead-generation systems required to grow the business.

Key responsibilities will include

- Developing and implementing a complete marketing strategy for Pilbara Sand Supply.

- Strengthening and formalising the Pilbara Sand Supply brand identity.

- Establishing clear market positioning, value propositions and customer messaging.

- Coordinating the development of a modern, professional and lead-generating website.

- Clearly presenting the company’s products, technical capabilities, lease locations and delivery services.

- Developing a high-quality capability statement and sales presentation materials.

- Creating product information sheets, technical content, project profiles and case studies.

- Establishing a consistent visual identity across digital, sales and operational materials.

- Reviewing, cleaning and segmenting the existing client and prospect database.

- Developing a targeted EDM program for existing customers, prospective clients and industry contacts.

- Creating an ongoing B2B content and client-communications calendar.

- Building campaigns for mining, civil construction, infrastructure, drilling and resources-sector customers.

- Supporting tenders, proposals and business-development activities with professional marketing materials.

- Developing LinkedIn and other appropriate industry-focused digital channels.

- Improving search visibility for relevant sand, gravel and material-supply requirements.

- Establishing clear enquiry, quote-request and lead-management processes.

- Tracking the source, quality and conversion of new business enquiries.

- Supporting communication around the growth and future direction of the business.

- Building a solid reputation for reliability, product quality, regional capability and responsive service.

Group-wide responsibilities

- Develop and maintain a clear marketing roadmap for RAAC Group and its businesses.

- Translate Group and individual business objectives into practical marketing plans.

- Prioritise activities according to commercial impact, budget and available resources.

- Create consistent and efficient marketing systems across the Group.

- Manage website developers, designers, copywriters, agencies and specialist suppliers.

- Coordinate content across websites, email, social media and digital campaigns.

- Implement and manage CRM, marketing automation and reporting systems.

- Support SEO, paid media, remarketing and website conversion optimisation.





- Establish appropriate brand guidelines while preserving the individual identity of each business.

- Track leads, conversions, customer acquisition, engagement and return on marketing investment.

- Provide clear marketing updates and recommendations to RAAC Group management.

- Maintain momentum across multiple projects, stakeholders and deadlines.

- Support Bootleg Brewing & Distilling Co and other RAAC Group businesses as priorities develop.

About you

You are a versatile marketer who can move confidently between strategy, project management and hands-on delivery.

You can adapt your approach to very different audiences—from consumers purchasing juice online to business owners seeking finance support and major organisations sourcing materials for Pilbara projects.

You will ideally bring

- At least five years’ experience in a broad marketing, digital or growth role.

- Demonstrated experience across both B2B and D2C marketing.

- Experience working across multiple businesses, brands or customer segments.

- Experience developing or repositioning brands.

- Experience coordinating website development or redevelopment projects.

- Experience with e-commerce, CRM platforms and email marketing automation.

- Experience developing B2B capability statements, case studies and sales materials.

- Strong project-management skills and the ability to manage competing priorities.

- Sound knowledge of digital acquisition, content marketing, SEO, paid media and conversion funnels.

- The ability to brief and manage designers, developers, agencies and other suppliers.

- Strong copywriting and communication skills.

- A strong eye for branding, presentation and customer experience.

- A commercial mindset and the ability to connect marketing activity to measurable business outcomes.

- The confidence to work independently, recommend priorities and take ownership of implementation.

Experience marketing to the mining, resources, construction, civil or industrial sectors would be highly regarded.

Experience with platforms such as Shopify, WordPress, Webflow, HubSpot, Klaviyo, Mailchimp or similar systems will also be advantageous.

What success will look like

Within your first six months, you will have:

- Established a clear Group-wide marketing plan and set of priorities.

- Created a defined pathway for the Refresh Juice rebrand and new e-commerce website.

- Implemented a repeatable B2B lead-generation system for CTRL Finance.

- Established a clear brand and marketing strategy for Pilbara Sand Supply.

- Progressed or completed the new Pilbara Sand Supply website.

- Developed a professional Pilbara Sand Supply capability statement and supporting sales materials.

- Reviewed, cleaned and segmented the relevant customer and prospect databases.

- Launched targeted EDM, customer-retention and lead-nurture campaigns.

- Introduced clear reporting across leads, conversions, engagement and marketing performance.

- Established reliable processes for managing marketing projects and external suppliers across the Group.

Why join RAAC Group?

This is an opportunity to take genuine ownership of marketing across a diverse portfolio of businesses.

You will work directly with Group decision-makers, influence commercial priorities and have the autonomy to build practical marketing systems that create long-term value.

The role offers variety, responsibility and the satisfaction of seeing your work progress from strategy through to implementation and measurable results.

📌 Marketing & Growth Manager – Multi-Brand Portfolio (Osborne Park)
🏢 RAAC Group
📍 Osborne Park