Danford Education Group | Melbourne | Full-Time

Danford Education Group brings together Danford Higher Education, Danford College and Bayside English, providing students with a complete education pathway from English language studies and vocational education through to higher education qualifications.

Across the Group, we are committed to quality education, industry-relevant programs, strong student support and positive graduate outcomes. We are now seeking an experienced and results-driven Marketing & Recruitment Officer to join our team and contribute to the continued growth of all three institutions.

The Marketing & Recruitment Officer will be responsible for developing and executing student recruitment, marketing, business development and partnership strategies across:

- Danford Higher Education – TEQSA Reg. PRV14360 | CRICOS 04122B
- Danford College – RTO 21979 | CRICOS 02996A
- Bayside English – CRICOS 02847C

This is a highly market-facing role suited to someone who enjoys building relationships, meeting recruitment partners, developing new business and delivering measurable enrolment results.

The successful candidate will drive enrolment growth across Higher Education, VET and ELICOS, strengthen our education agent network, expand direct recruitment channels and identify current pathway and partnership opportunities.

Key objectives:

- Increase student enrolments across all three Danford institutions.
- Develop and manage a high-performing network of education agents and recruitment partners.
- Strengthen Danford's brand presence within allocated markets.
- Develop student pathways between ELICOS, VET and Higher Education programs.
- Build direct recruitment channels through schools, colleges, universities, corporate partners and other organisations.
- Identify new markets and business development opportunities.
- Contribute to the achievement of annual recruitment and revenue targets across the Danford Education Group.

Core KPIs

Recruitment Performance




- Achieve agreed student recruitment and enrolment targets across Danford Higher Education, Danford College and Bayside English.
- Build and maintain a strong recruitment pipeline across Higher Education, VET and ELICOS programs.
- Drive conversion from enquiry and application through to offer, CoE and commencement.
- Increase pathway conversions between the three Danford institutions.
- Identify opportunities to grow high-demand programs and emerging recruitment markets.

Agent & Partner Engagement
- Maintain a strong daily presence in the market, meeting and engaging with education agents, schools, colleges, universities and other recruitment partners.
- Proactively conduct face-to-face and online partner meetings every working day to generate applications, strengthen relationships and increase enrolments.
- Build and actively manage a portfolio of productive recruitment partners delivering ongoing student referrals.
- Continuously identify, approach and develop new education agents and institutional partnerships.
- Maintain regular contact with existing partners and ensure opportunities are followed through from initial enquiry to enrolment.
- Deliver course updates, promotional information, sales support and partner training.
- Strengthen partner performance through regular visits, relationship management and measurable recruitment outcomes.

Market Development
- Conduct regular recruitment visits within allocated markets.
- Develop new recruitment territories and identify emerging student markets.
- Represent the Danford Education Group at education exhibitions,



agent workshops, webinars, seminars and student recruitment events.
- Develop relationships with schools, colleges, universities, community organisations and other potential referral partners.
- Monitor competitor activity and identify opportunities to strengthen Danford's market position.
- Provide monthly market intelligence covering competitor activity, course demand, pricing, scholarships, market trends and visa developments.
- Recommend recruitment initiatives and corrective strategies where market performance is below target.

Qualifications & Experience
- Relevant qualification in Marketing, Business, International Education or a related discipline.
- Minimum three years' experience in international student recruitment.
- Demonstrated success in achieving student recruitment and enrolment targets.
- Proven experience developing and managing education agent networks.
- Strong understanding of the Australian international education sector and student recruitment environment.
- Sound knowledge of international student visa processes and regulatory requirements.

Skills & Attributes
- Strong business development and relationship-building skills.
- Excellent communication, negotiation and presentation skills.
- Strong knowledge of allocated student recruitment markets.
- Commercially focused with the ability to convert relationships and opportunities into enrolments.
- Self-motivated and comfortable working independently in a target-driven environment.
- Strong organisational, follow-up and reporting skills.
- Ethical, compliance-focused and student-centred.
- Willingness to travel regularly and actively participate in recruitment activities.

This is a full-time position based in Melbourne, with commencement as soon as possible. Interested applicants should email their resume and cover letter to [email protected].

Only shortlisted applicants will be contacted.

📌 Marketing & Student Recruitment Officer (Melbourne)
🏢 Danford Higher Education
📍 Melbourne