Company Description

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole current category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas. The National Distribution Partner Manager is responsible for leading and developing Red Bull Australia's On Premise and Foodservice Distribution Partner network nationally. The role delivers profitable and sustainable growth through strategic business planning, route-to-market development, forecasting excellence, execution standards and distributor capability.

Working closely with Distribution Partner leadership teams, internal stakeholders and key customers, the role translates Red Bull's commercial strategy into executable plans that drive volume, distribution, availability, service levels and long-term market development across On Premise, Foodservice and Wholesale channels.

DISTRIBUTION PARTNER MANAGEMENT & STRATEGIC GROWTH

- Lead Red Bull’s national On Premise and Foodservice Distribution Partner network, driving alignment, performance, and accountability.
- Develop and execute Joint Business Plans to deliver volume, distribution, profitability, and capability objectives.
- Build strong strategic relationships with Distribution Partner owners, executives, and operational teams.
- Identify and unlock sustainable growth opportunities across customers, channels, territories, and route-to-market models.
- Lead commercial negotiations and secure partner commitment to Red Bull priorities and business objectives.

COMMERCIAL PLANNING, FORECASTING & PERFORMANCE

- Lead annual business planning, forecasting, promotional planning and volume management across assigned partners.
- Develop accurate forecasts by partner, customer and channel, leveraging historic performance insights and market opportunities.
- Monitor sales, distribution, availability, ranging, pricing, service levels and execution against agreed KPIs and scorecards.




- Partner with Distribution Partners and Supply Chain to optimise inventory, forecast accuracy and service levels.
- Manage commercial investment plans to deliver profitable and sustainable growth.

CUSTOMER, CHANNEL & ROUTE-TO-MARKET DEVELOPMENT

- Partner with Key Account teams and Distribution Partners to translate national customer strategies into effective execution.
- Drive customer penetration and distribution across priority channels, including licensed venues, hotels, pubs, clubs and foodservice.
- Identify new business opportunities, distribution gaps and growth opportunities across key markets.
- Support customer negotiations, commercial proposals and route-to-market initiatives to maximise reach and effectiveness.
- Ensure customer agreements, ranging, promotional activity and service expectations are delivered by Distribution Partners.

EXECUTION EXCELLENCE & PARTNER CAPABILITY

- Drive consistent execution of Red Bull standards across distribution, visibility, pricing, and promotional compliance.
- Develop sales tools, playbooks, and communications to support key business initiatives.
- Coach and influence Distribution Partner leaders and sales teams to strengthen capability, ownership and execution quality.
- Monitor execution standards and partner performance, identifying opportunities for improvement.
- Conduct regular market visits to assess execution, remove barriers, and drive continuous improvement.

BUSINESS INTELLIGENCE, GOVERNANCE & OPERATIONAL EXCELLENCE

- Leverage sales, distribution, inventory and performance data to generate insights and support decision-making.
- Hold Distribution Partners accountable for accurate, complete and timely data submission, forecasting and KPI reporting.
- Use depletion, distribution, inventory, execution and out-of-stock analysis to generate actionable insights and drive better business decisions.




- Maintain strong understanding of partner structures, capabilities and ways of working.
- Champion compliance, governance, inventory standards and brand guidelines across the partner network.

CROSS-FUNCTIONAL LEADERSHIP

- Partner closely with Sales, Key Accounts, Finance, Supply Chain, Trade Marketing, Category, and Marketing teams to develop and deliver aligned commercial plans.
- Communicate partner performance, risks, opportunities, and key business updates to relevant stakeholders.
- Lead cross-functional resolution of operational, supply, and customer-related challenges.
- Drive continuous improvement initiatives that enhance long-term route-to-market performance.

Qualifications

- 5+ years’ experience in FMCG sales, distributor management, key account management, or route-to-market leadership roles.
- Exposure to On Premise, Foodservice, Wholesale, or Beverage channels is highly regarded.
- Demonstrated success managing and growing strategic distribution partners, wholesalers, or indirect sales networks.
- Strong commercial acumen with expertise in business planning, forecasting, financial analysis, and commercial negotiations.
- Advanced proficiency in Microsoft Excel, Power BI, sales planning and reporting systems.
- Experience leading cross-functional projects and driving execution through multiple stakeholders.

Additional Information

You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.

- Travel: 20-30
- Organization: Red Bull Australia
- Job type: Permanent

📌 National Account Manager - Distributor Partner Manager (Sydney)
🏢 Red Bull
📍 Sydney