The prospect

WeMoney is looking for an organic growth operator with exceptional creative taste.

You will own the connection between content, distribution and commercial performance across our website editorial and video channels. Your job is to find promising opportunities, turn them into strong creative ideas, validate them with evidence, ship quickly, measure what happens and scale the work that performs.

This is a hands-on individual contributor role. You will write, photograph, film, edit, design and publish content yourself. You will also bring the right people together when an idea requires broader creative, technical or production support.

You will work as a peer alongside other members of the Growth team. You will be expected to bring clarity, pace and evidence into shared work without relying on formal authority.

What you will own

- Own the organic growth roadmap across website editorial, video and supporting distribution.
- Identify audience, editorial, community and referral opportunities through research, platform behaviour, member insight and performance data.
- Turn opportunities into clear hypotheses with an audience, intended behaviour, success measure and testing plan.
- Develop distinctive creative concepts that build trust with Australians navigating spending, credit and debt.
- Personally produce written articles, video, social assets, basic motion and visual content.
- Appear on camera when you are the right person for the content, while also directing colleagues, members and community participants.
- Plan distribution as part of the idea rather than treating publishing as the final step.
- Adapt and repurpose strong ideas across formats, channels and stages of the member journey.
- Manage the editorial and production cadence, maintaining momentum from idea through approval, publication, measurement and iteration.
- Use Figma, CapCut and AI-assisted workflows to increase production speed, quality and volume.
- Build repeatable templates, production systems and automations that reduce the time between a promising idea and a live test.
- Track performance, identify meaningful patterns and make clear recommendations about what to stop, improve or scale.
- Work closely with creative and technical peers, setting shared expectations and ensuring work connects to broader Growth goals.
- Handle member stories, financial topics, consent and claims with appropriate care and judgement.





How success will be measured

Your primary measures will be:

- Attributable fully onboarded members generated through organic content, where tracking is reliable.
- Referral and community participation influenced by your work.
- Growth of a qualified Australian social audience.

Supporting measures will include:

- The number and quality of evidence-led experiments shipped.
- The percentage of successful formats that become repeatable content systems.
- Improvement in idea-to-publish speed.
- Editorial and video consistency across the website and relevant platforms.
- Useful engagement signals, including saves, shares, meaningful responses and member actions.
- Stronger collaboration and clearer accountability across organic Growth work.

What we are looking for

You will probably have:

- A portfolio showing content or creative work that produced a measurable commercial or audience outcome.
- Evidence that you have personally built or substantially grown an audience, channel, publication or community.
- Excellent creative judgement across ideas, storytelling, visual execution and tone.
- The ability to move between strategy and production without losing momentum.
- Strong writing and editorial instincts.
- Practical experience filming and editing video for digital platforms.
- Working capability in Figma, CapCut or comparable creative tools.
- Confidence interpreting channel, website and conversion data.
- Experience using AI for research, creative development, visual generation, automation and production.
- A habit of forming opinions from evidence and changing your view when the evidence changes.
- The confidence to challenge an idea constructively, followed by the discipline to execute once a decision has been made.
- The ability to collaborate laterally with people who have different specialisms and strong opinions.
- Strong personal accountability. You identify what needs to happen, set an appropriate pace and follow the work through to an outcome.

We care more about what you have built,



your personal contribution and what happened as a result than conventional pedigree.

Useful additional experience

These would be valuable, although they are not prerequisites:

- Editorial SEO and website content production.
- Webflow or basic landing-page production.
- Community activations, partnerships or referral programmes.
- Experience creating content about money, financial wellbeing or another regulated subject.
- Interviewing customers or turning real experiences into responsible content.
- Developing recurring video formats or editorial franchises.

How we work

You will receive clear strategic direction from the head of Growth, with room to propose the creative and operating approach.

Early in the role, final decisions will sit with the head of Growth. As you build evidence and demonstrate sound judgement, you will be expected to take increasing ownership of the workstream.

We value people who care about the result and follow important work through to completion. The role is Perth-based and involves close in-person collaboration. Occasional community shoots, launches or timely content opportunities may require flexibility outside the usual working pattern.

About WeMoney

WeMoney is an Australian personal-finance app helping people understand and improve their financial position.

WeMoney is Australia’s largest financial wellness platform, with over 1.6 million downloads. We help Gen X, Millennials & Gen Z take control of their money and make smarter financial decisions to crush their debt.

We are building an organic growth capability that earns attention and trust through useful work, then turns that trust into measurable member and community outcomes.

Location: Perth, Western Australia

Employment: Full-time

Salary: Competitive salary + super.

How to apply

Please send

- Your CV or LinkedIn profile.
- A portfolio containing work you personally created or led.
- One example of an audience, channel or community you helped build.
- A short explanation of the commercial or audience result, how it was measured and what you personally contributed.
- Links to any public content, channels or communities that demonstrate your work.

Shortlisted candidates will complete a time-boxed practical exercise. We will be looking at how you identify an opportunity, form a hypothesis, develop a creative concept and define how its performance should be tested.

📌 Organic Growth & Content Producer (Perth)
🏢 WeMoney
📍 Perth