About Scale Digital

At Scale Digital, we help ambitious brands achieve aggressive growth through Paid Media (Meta, TikTok, Pinterest, etc.). With clients across eCommerce, SaaS, and B2B sectors, we pride ourselves on delivering performance-driven marketing with measurable results.

The role and the space you would sit in

You'll sit across our largest accounts and with with the account managers to see the creative strategy end to end: reading what's working in the account, deciding what gets made next, writing the brief, writing the copy and the scripts, and handing a clear, buildable package to the client's internal marketing team.

This is not a design role or a media buying role. You won't be producing assets and you won't be optimising campaigns. You'll be the person who decides what should exist, why, and what it needs to say.

Key responsibilities

- Read the account and pick the winners: Review creative performance against the criteria and thresholds we give you. Identify what's scaling, what's fatiguing, and what's worth iterating on.
- Own the creative strategy for your accounts: Work with the Account Manager to set the creative direction for each client: the angles, the formats, the messaging territories, the testing roadmap.
- Write the briefs: Produce clear, specific creative briefs that a client's internal team or production partner can execute without a follow-up call. Concept, angle, format, hook, structure, reference, deliverables, spec.
- Write the copy and the scripts Primary ad copy, headlines, and UGC and creator scripts across Meta, TikTok and Pinterest.




- Run the creative cycle end to end Brief out, follow up, review what comes back against the brief, feed it to the media team for launch, then close the loop on performance and brief the next round of iterations

What we're looking for

- 2+ years in creative strategy, paid social, or a copy-led role in an agency or high-growth brand environment
- Demonstrated ability to write UGC and creator scripts that have run as paid media, not just organic or brand content
- Comfortable reading data in Meta, Tiktok and Pinterest and making a call from it. Deep analytical or technical work is not required, and the criteria are provided
- Excellent written English. Copy and briefs go directly to clients
- Strong grasp of what performs on short-form video and static across each platform, and enough native platform habit to spot trends early
- Organised and self-directed. Multiple accounts, multiple briefs in flight, deadlines that clients depend on
- Professional and accountable in a collaborative remote team

Nice to have

- Direct response eCommerce experience
- Familiarity with creative testing frameworks and structured iteration
- Experience in Meta Ads Manager, TikTok Ads Manager and Pinterest Ads. Able to navigate an account and interpret creative-level performance confidently without must help.

What’s On Offer

- Market-competitive salary depending on experience.
- Opportunity to work with established eCommerce and SaaS brands.
- Career development within a performance-focused, global agency.
- Supportive environment with structured training and peer collaboration.

📌 Paid Creative Strategist (Melbourne)
🏢 Scale Digital
📍 Melbourne