Position Summary The Regional Marketing Manager – Oceania will be responsible for developing and executing customer-focused marketing strategies that drive brand growth, strengthen customer partnerships and maximise return on marketing investment across the Oceania market.

This role leads the planning, management and governance of customer co-op marketing programs while at the same time overseeing the region's total marketing budget. Working closely with Sales, Product, Finance, and key retail and wholesale partners, the Regional Marketing Manager ensures marketing investments are aligned with business priorities, delivered efficiently and measured against commercial objectives.

The ideal candidate combines commercial acumen with excellent relationship management skills and has experience managing marketing budgets in a fast-paced B2B/B2C environment.

Key Responsibilities

Customer Marketing & Co-op Management

- Develop and execute regional marketing strategy based on marketing budgets in alignment with business objectives and local market needs.
- Work closely with partners to develop their annual customer marketing plans, ensuring funds are allocated strategically and effectively support commercial objectives.
- Evaluate customer marketing proposals and recommend investment decisions based on commercial return, strategic alignment and market chance.
- Build and maintain strong customer relationships through regular engagement and understanding market needs, customer feedback and competitive insight.
- Support key account management by creating tailored marketing plans, presentations, digital content, sales enablement tools and customer-specific activation initiatives.
- Support to organise customer events, trade shows, dealer meetings, training sessions and product demonstrations to strengthen customer relationships.
- Ensure consistent application of corporate brand guidelines while adapting campaigns and communications to regional requirements.




- Monitor execution of customer campaigns to ensure activities are delivered on time, within budget and meet agreed objectives.
- Build strong collaborative relationships with key customers to identify joint marketing opportunities that increase brand awareness and sales performance.
- Measure and report on campaign effectiveness, providing recommendations to optimise future investment.
- Support product launches and seasonal campaigns with effective customer activation plans.

Marketing Budget Management

- Own and lead the annual regional marketing budget planning and tracking across product categories and business segments in partnership with Finance, Sales and leadership.
- Track monthly marketing expenditure against budget, identifying variances and recommending corrective actions where required.
- Ensure marketing investments are prioritised to maximise business impact while maintaining financial discipline.
- Produce regular budget reports, forecasts and performance updates for management.
- Ensure marketing expenditure complies with internal financial controls and governance requirements.

Qualifications & Experience

- Language: English fluently
- Bachelor's degree in Marketing, Business, Commerce, or a related discipline.
- 2-3 years' experience in marketing, trade marketing, customer marketing or channel marketing.
- Experience managing marketing budgets.
- Proven experience working closely with retail, wholesale, or distributor customers.
- Experience administering co-op or trade marketing investment programs is highly desirable.
- Experience within the automotive, tyre, mobility, industrial sectors or related B2B sectors is highly desirable.

Skills & Competencies

- Strong commercial and financial acumen.
- Budget planning, forecasting, and analysis.
- Customer relationship and stakeholder management.
- Strategic planning and execution. Project management and organisational skills.
- Excellent communication and presentation skills.
- Ability to manage multiple priorities in a dynamic environment.
- Proficiency in Microsoft Excel, PowerPoint.

📌 Region Marketing Manager – Oceania (Melbourne)
🏢 Sailun Group
📍 Melbourne