Reporting into the ANZ GM, this role is integral to the short, mid & long-term acceleration of the Baby Accessories category & Tommee Tippee in key channels within ANZ. You will be responsible for generating high impact insights & analysis to create best in class category growth strategies across the Grocery channel.
You will be the go-to person in the category dynamics, working with commercial & brand teams to enable the best GTM plan for the brand and partners.
Key responsibilities
Develop & execute external retailer category growth strategies for the baby accessories category enabling TT to over-index in short to long term sustainable growth
Analyse market trends, customer behaviour & competitor activity, advising the GM, Commercial & Brand teams on portfolio, pricing, promotional decisions
Develop 3 year category strategies within the business to achieve its goals, selling this into senior retailer contacts
Deliver the range review process from retailer category strategy, space management implementing best in class shopper led POG's (including adds/deletes) supported by commercial team
Enable channel strategy to come to life via ranging & planogram executions with the retailers
Proactively advise the commercial team on the best TT category growth driving plans for that retailer supporting JBP sign offs
Provide internal intelligence on category, what is working, what is not, calling out risks & opportunities to drive the future plan of the business
Consult on internal category, channel, pricing & promotional strategies (supported by GM)
Own internal reporting (local & global) on category dynamics & rationale, suggesting action plan for future opportunities
Assist in NPD opportunity assessments
About you
Proven experience working within the consumer products/FMCG sector in category roles
Experience partnering with external Grocery retailers would be beneficial
Solid analytical skills, ability to analyse large datasets, interpret market trends, and extract actionable insights
Capability to develop and implement comprehensive category strategies aligned with business objectives, data driven decision-maker
Strong communicator with experience working across multiple functions / diverse set of stakeholders
Strong organizational skills
Problem solver and quick thinker who is self-motivated taking pride in getting the job done
Highly developed interpersonal and influencing skills, with a strong track record of partnering effectively with senior leaders
Hirer responsiveness Salary match Number of applicants
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📌 Category Manager (Moe)
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