Sales Director, Retirement Living & Land Lease (National)

Role Description The role leads the national go to market for our dedicated retirement living and land lease offering across Apartments.com.au and iBuildNew.

We are making a significant, long term investment in the retirement living, downsizer and land lease segment, building purpose built products on our proprietary platform for the operators, developers and project marketers serving Australia's fastest growing housing demographic. This role is the commercial foundation of that build.

The position is responsible for driving customer growth, revenue performance and strategic partnerships with Australia's largest retirement living and land lease operators. Working closely with Tier 1 and Tier 2 operators, developers and project marketers the focus is on generating qualified buyer demand, improving sales and marketing outcomes for clients and establishing our brands as the leading demand channel for the segment nationally.

This is a high autonomy role with direct exposure to senior leadership, ownership of the segment P&L; trajectory and responsibility for shaping how our products and platform serve this market.

Responsibilities

- Own and execute the national go to market strategy for the retirement living and land lease segment across Apartments.com.au and iBuildNew
- Build, manage and convert a pipeline of retirement living operators, land lease community developers and project marketers nationally
- Win current business and establish the segment as a material revenue line for the group
- Achieve and exceed revenue and performance targets
- Develop and maintain senior relationships with national operators,



developers, media agencies and project marketers
- Promote and sell lead generation, content and media solutions, AI driven products and buyer intelligence platforms purpose built for the retirement journey
- Identify opportunities to grow client accounts through expanded product adoption and improved return on investment
- Drive repeat project and community adoption across client portfolios
- Work with product and engineering teams to shape segment specific features and packaging
- Provide strategic recommendations to clients to support marketing and sales effectiveness
- Conduct regular face to face client meetings including community visits, display suite visits and site visits
- Maintain deep awareness of segment trends, operator pipelines, new community development and regulatory drivers affecting downsizer demand
- Provide market insights and feedback to leadership and product teams
- Identify new revenue and monetisation opportunities within the segment
- Contribute to the growth and competitive positioning of the business

About You

- More than five years experience selling to large scale retirement living and land lease operators, with established senior relationships across the sector
- Proven track record building or scaling a new category, vertical or territory from the ground up
- Deep understanding of the retirement living sales cycle, operator economics and the downsizer customer journey
- Experience selling digital media, lead generation or property marketing solutions preferred
- Commercially sharp, self directed and comfortable operating with high autonomy
- National travel required

📌 Sales Director (Retirement Living & Land Lease) (Melbourne)
🏢 Apartments.com.au
📍 Melbourne