Senior Digital Marketing/Head of Department

Hands-on (Team, Funnel & MarTech)

Location: Sydney CBD, 3 days/week in office | Type: Full-time
$140,000 – $155,000 base + commission (OTE $200k+)
Manages: Videographer/Editor, Content Creator / Marketing Executive

We're hiring a Senior Digital Marketing Strategist to own our entire marketing funnel and the MarTech stack behind it, from first impression through to a booked discovery call. This is a performance-first role — you live in the numbers and know exactly what's driving or leaking cost per booked discovery call — but you also bring a genuine eye for brand alignment, making sure every campaign, page, and asset looks and feels like us. You'll set strategy quarter to quarter across Meta and Google as one connected system, own tracking and attribution, and lead the team delivering it day to day.

You'll own:

- Department performance: you're accountable for the numbers, not just the plan
- Funnel strategy end to end, tracked against cost per booked discovery call and revenue impact
- Paid campaigns across Meta and Google as one integrated system, including budget allocation and bid strategy
- The MarTech stack: CRM (GoHighLevel or comparable), server-side Google Tag Manager, Meta Pixel, AdRoll retargeting, and Looker Studio/GA4 reporting
- Landing page strategy and build oversight in Lovable, with a sharp eye for brand consistency and conversion design
- Email lifecycle campaigns, segmented and behaviour-triggered
- Continuous system improvement: you're always looking for where the funnel, the stack, or the team's workflow can run leaner and perform better
- Team performance: setting priorities, reviewing output, and developing your Videographer/Editor, Content Creator, and Marketing Executive

You bring:

- 10+ years in marketing, with a minimum of 10 years directly managing people and owning department-level performance, not just a title
- Proven experience building and running full marketing funnels end to end, across both Meta and Google, ideally in high-ticket B2C
- Deep, hands-on MarTech experience:



GHL or a comparable CRM, GTM (server-side experience a strong plus), Meta Pixel, AdRoll or similar retargeting platforms
- Strong hands-on experience building in Lovable, with a genuine feel for brand alignment and design quality, not just conversion mechanics
- Direct, hands-on experience using Claude and MCP (Model Context Protocol) to build AI-driven workflows and automations, not just general AI tool use
- A systems mindset: you naturally look for what can be improved, automated, or tightened, and you follow through to measurable results
- Experience building segmented, behaviour-triggered email sequences and lifecycle automations
- A genuine ownership mentality — you want the department's results to be yours

Who we are

We help everyday Australians build serious, passive income-producing property portfolios aimed at real financial freedom within 5-10 years. We source high-performing, investment-grade properties that are usually reserved for the pros, and make them accessible to everyone else. Behind every deal sits deep economic data analysis and nationwide relationships with real estate agents, so we consistently find properties with solid equity growth and yield, often under market value.

We're not just a buyer's agency, we're a proptech company. We've built our own ground-breaking software in-house, giving us an edge in the market that genuinely doesn't exist anywhere else in the space. You'll lead an in-house creative team — Videographer/Editor, Content Creator, and Marketing Executive — so content and creative production happens under one roof, not farmed out. We're a genuinely good team doing meaningful work, with real autonomy, real budget, and real momentum behind us.

What you get

- Salary reviewed annually + performance-linked commission
- Real budget for tools and courses
- A small, capable creative team and real autonomy to run the function well

Job summary

Own our funnel and MarTech stack end to end, with a sharp eye for brand and design and hands-on Claude/MCP-driven AI workflows. Proptech buyer's agency, in-house software, in-house creative team.

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📌 Senior Digital Marketing Manager | Hands-on (Team, Funnel & MarTech) (New South Wales)
🏢 seek.com.au
📍 New South Wales