About Bastion

Bastion is Australasia’s largest, independent agency that exists to put brands, organisations and people in a position of strength. Our integrated model sees digital, media, advertising, communications, experiential and research experts sitting side by side, working together on major brands to solve their advertising and marketing challenges.

At Bastion Experience we create strategic partnerships and brand experiences that people want to talk about, creating work that surprises and delights.

Role Overview The Senior Client Director is a senior leadership role responsible for driving strategic direction, operational excellence, and commercial performance across a portfolio of key client accounts.

This role has primary oversight of Bastion’s sports partnership and automotive client portfolio, leading integrated marketing, sponsorship, and experiential strategies across these sectors. The role acts as a trusted senior partner to clients, ensuring the delivery of innovative, effective, and commercially sound solutions.

Key Responsibilities

Client Leadership & Integration

- Serve as the senior strategic lead across sports partnership and automotive accounts, ensuring alignment with client business objectives
- Build and maintain solid, trusted relationships with senior stakeholders (CMO, GM level)
- Champion a ‘One Bastion’ integrated approach across all agency disciplines
- Lead senior client conversations, presentations, and creative sell-in with authority and confidence
- Provide clear oversight across all workstreams, ensuring cohesion and quality of output

Strategic Planning & Growth

- Develop deep expertise in sports marketing, sponsorship strategy, and automotive categories
- Lead partnership strategy development, including rights holder relationships, sponsorship optimisation, and activation planning




- Translate insights, data, and market trends into actionable long-term strategies
- Identify and lead organic growth opportunities across existing accounts
- Contribute to new business opportunities within sports and automotive sectors

Team Leadership & Capability

- Lead, mentor, and inspire high-performing multidisciplinary teams
- Provide coaching and development to Senior Client Managers, Client Managers, and broader team members
- Foster a collaborative, accountable, and high-performance culture
- Ensure best-in-class ways of working across briefing, delivery, and team processes

Operational Excellence & Delivery

- Oversee the successful delivery of complex, integrated campaigns and partnership programs
- Ensure work is delivered on time, within scope, and to the highest quality standards
- Maintain strong project governance, workflow management, and quality control
- Proactively identify and resolve risks or issues across accounts

Commercial Accountability

- Own the commercial performance of sports and automotive accounts, ensuring profitability and sustainable growth
- Develop and manage annual budgets, forecasts, and revenue projections
- Oversee resource allocation to maximise efficiency and effectiveness
- Ensure all work is delivered within agreed commercial parameters and client commitments

What You'll Bring

- 8 years' experience in client leadership within an agency environment, delivering integrated marketing, sponsorship,



experiential or brand campaigns
- Proven experience leading major client portfolios, ideally across sports, partnerships, automotive or premium consumer brands
- Strong strategic thinking, with the ability to translate client business objectives into commercially successful marketing and partnership solutions
- Exceptional client management skills, with experience building trusted relationships with senior stakeholders and executive-level decision makers
- Demonstrated success leading complex, integrated campaigns from strategy through to delivery, ensuring exceptional quality and client outcomes
- Strong commercial acumen, with experience managing budgets, forecasting, profitability and identifying opportunities for organic account growth
- Confident leading presentations, strategic workshops and senior client conversations with influence and credibility
- Experience mentoring and developing high-performing client service teams, fostering collaboration, accountability and growth
- Highly organised, solutions-focused and able to confidently manage multiple priorities in a fast-paced environment

What we offer

- Adaptable work in a hybrid work environment
- A supportive culture focused on collaboration and personal growth
- A truly integrated agency network that includes research, data, insights, creative, digital, experiential, reputation management, content production, performance, earned media, etc.
- The opportunity to lead fully integrated campaigns that expand your experience in the marketing and communications landscape
- Team Activities - a calendar of events that connects our team in creative and fun ways lead by our dedicated “Captains of Joy”
- Ability to connect with senior leaders within the business via Bastion mentor program

📌 Senior Client Director (Sydney)
🏢 Bastion
📍 Sydney