Welcome!

We're Welcome, a dynamic, forward-thinking agency that invents better outcomes for people, brands and organisations through the power of creativity, strategy and technology.

About the Role

We're looking for a Social Media Manager who lives and breathes the feed, knows what makes people stop, comment and share, and can turn strategy into scroll-stopping content that performs.

Responsibilities

- Own social strategy: build and run content strategies and calendars across platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube and whatever's next).
- Create scroll-stopping content: concept, write and shape posts, captions, reels and stories — and brief designers, videographers and creators to bring them to life.
- Manage communities: engage audiences, respond to comments and DMs, and grow genuine, active followings for your clients.
- Ride the trends: spot cultural moments and platform shifts early, and turn them into smart, on-brand content fast.
- Run paid social: plan, set up and optimise paid campaigns (Meta, TikTok, LinkedIn) to hit reach, engagement and conversion goals.
- Measure and report: track performance against KPIs, pull insights from the analytics, and present explicit recommendations to clients.
- Keep clients close: be a confident day-to-day contact who clients trust with their brand.

Qualifications

- A couple of years' experience managing social media for brands or clients, ideally agency-side,



with a portfolio or examples you’re proud of.

Required Skills

- A natural feel for content and copy — you can write, you have an eye for what looks good, and you know what works on each platform.
- Hands-on experience with scheduling and analytics tools (e.g.

Meta Business

Suite, Later, Sprout, Hootsuite) and paid social platforms.

- Solid understanding of social and digital trends, formats and best practice — and the curiosity to keep learning.
- Great organisation: you can juggle multiple clients, calendars and deadlines without losing the plot.
- Collaboration, integrity and curiosity baked in — and a growth mindset that wants to keep getting better.

Preferred Skills

- Short-form video editing skills (CapCut, Premiere, or similar).
- Experience with influencer or creator partnerships.
- Photography or design ability (Canva, Adobe Creative Suite).
- Experience across B2C, B2B or major consumer brands.

Equal Opportunity Statement

Welcome is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

Sound like you?

If you love great social, know what makes content fly, and want to do your best work with a team that backs you, we’d love to hear from you. Send us your resume, a short cover letter, and links to social accounts or work you’ve managed.

No recruiters.

📌 Social Media Marketing Specialist (Sydney)
🏢 We Are Welcome
📍 Sydney