Invested Talent is proud to partner with a rapid-growing fintech and business services company as they scale their social media strategy and brand engagement.

The company is a high-growth fintech and business services platform looking for a strategic social media leader to build and execute their social strategy across LinkedIn, TikTok, YouTube, Instagram and emerging platforms. You'll drive measurable growth in audience, engagement, and lead generation while partnering with the wider marketing team.

This is a hands-on role for a social media strategist who wants full ownership, shaping social strategy, managing community, creating content and driving real business outcomes across every platform.

Key responsibilities

- Own the social media strategy and content calendar across all platforms, aligning to business objectives
- Develop and execute creative campaigns that drive audience growth, engagement, lead generation, and customer acquisition
- Create and produce engaging short-form video and visual content, leveraging tools like CapCut, Canva, and Adobe Creative Suite
- Manage community engagement, respond to conversations, and build audience advocacy




- Analyse performance data and continuously optimise content strategy based on platform insights and emerging trends
- Collaborate with external content production, creative, and paid performance partners to amplify campaign effectiveness
- Stay ahead of platform updates and social conversations, bringing fresh ideas and trend insights to the team

Hiring criteria

- 3+ years' experience in social media management, digital marketing, or a related role
- Strong understanding of social media strategy and platform nuances across LinkedIn, Facebook, Instagram, YouTube, and TikTok
- Ability to produce engaging short-form video and visual content, with proficiency in CapCut, Canva, and Adobe Creative Suite
- Exceptional copywriting and storytelling ability
- Data-driven mindset with the ability to interpret analytics and optimise performance
- Proven track record of growing audiences and driving engagement through social strategy
- Ability to manage multiple platforms and content streams simultaneously with strong attention to detail

📌 Social Media Marketing Manager (Sydney)
🏢 Invested Talent
📍 Sydney