About us

Racket Agency is a full service digital marketing agency in Richmond. We work as an embedded marketing partner for medium sized businesses, which means we sit inside our clients' businesses rather than sitting outside them.

Our client list is a genuine mix of B2B and B2C. On any given week you might be writing for a mortgage broker, a buyers advocate, an accounting firm, a spa manufacturer and a retail ecommerce brand. Some of those audiences want warm and conversational. Others want measured, credible and corporate. You need to be able to do both well.

The role

We are looking for a part time Social Media Strategist to take ownership of organic social content across a portfolio of B2B and B2C client accounts. This is a hands on writing role first and foremost. You will write the content, schedule it, capture assets at client shoots and events, and report back on how it all performed.

You will work closely with our account managers, workflow manager and design team, and you will report to the General Manager.

What you will be doing

- Writing monthly social content for a portfolio of clients, including captions, hooks and post copy, and taking it through internal and client feedback rounds
- Scheduling and publishing content across Instagram, Facebook, LinkedIn and TikTok, including posts that need to be uploaded manually
- Attending client shoots and shooting social media content, then editing that footage into usable social assets




- Running social platform audits for new and existing clients, and helping shape content strategy and shoot plans
- Keeping content calendars on track and flagging early when something is at risk

What we are looking for

- Excellent writing. This is the core of the job. Clean, accurate copy with no typos, and the judgement to know when a post needs personality and when it needs restraint
- The ability to switch tone convincingly. A LinkedIn post for a skilled services firm and an Instagram caption for a retail brand should not read like the same person wrote them on the same afternoon
- Comfort writing in a corporate and professional voice, not just a casual social one. A good portion of our work is B2B and needs to sound credible to a business audience
- Two or more years in a social media or content role, ideally agency side or juggling more than one brand at a time
- Confident reading performance data and explaining it simply
- Organised and self managing. Part time means you need to protect your own time and hit deadlines without being chased

Nice to have

- Experience with Pallyy and Streamtime
- Photo and video editing in Canva or CapCut
- Experience presenting work or reporting directly to clients

The details

- Part time, approximately 15 hours per week, with flexibility on how those hours are spread
- Based in our Richmond office, with some working from home available
- Some travel to client shoots and events around Melbourne

📌 Social Media Strategist (Melbourne)
🏢 Racket
📍 Melbourne