Organisational Environment

Elder Abuse Action Australia (EAAA) was established in 2018 as a national peak body to confront the often-hidden problem of discrimination, neglect and mistreatment of older Australians and is dedicated to eliminating the abuse of older people. EAAA has since established itself as the leading authority on elder abuse in Australia with advocacy, research, and capacity building to raise community awareness at the core of our work.

As the national voice for action, EAAA campaigns for a society that respects and values older Australians and is free from elder abuse. We use the tools of advocacy, policy development, research and capacity building to raise community awareness of elder abuse and improve the lives of older people.

Location

EAAA does not have a physical office. This position requires remote working and the capacity to work from home. Preference will be given to applicants from NSW. However, intermittent travel may be required for team or stakeholder meetings, conferences, or other events.

Position Purpose

The Content Manager is a senior management role responsible for the strategic direction, governance and enterprise-wide delivery of content across Elder Abuse Action Australia (EAAA).

As the national peak body for elder abuse, EAAA requires the development of a cohesive, national content ecosystem that strengthens EAAA’s voice, advances advocacy objectives and drives awareness, prevention and response to elder abuse.

The position ensures that EAAA’s content:

- Influences public discourse and policy

- Builds capability across sectors and professions

- Reaches and empowers older people, families, carers, allies and community

- Supports national alignment with the National Plan to End the Abuse and Mistreatment of Older People 2026 – 2036.

The role has organisation-wide responsibility for content leadership, overseeing messaging consistency, editorial governance, and integrated communications across all major channels and platforms, including Compass, SaferSeniors, events, and media engagement. The role is accountable for both the development and application of the work. In collaboration with the Manager, External Affairs & Advocacy, the Content Manager will actively contribute to media strategy, policy communications and executive communications outputs.

Key Responsibilities

Leadership and Direction

- Lead the development and implementation of EAAA’s national content strategy

- Align content with organisational strategy, advocacy priorities and national reform agendas

- Identify and lead proactive content agendas to influence public, media and policy discourse

Content Governance

- Establish and oversee content governance frameworks, including:

- Editorial standards

- Style guides

- Approval processes and risk management protocols

- Ensure consistency,



quality and alignment of content across all programs and outputs

- Provide expert editorial oversight on high-profile or high-risk communications

Multi-Channel Content Ecosystem Leadership

Oversee content strategy, integration and output across all major EAAA platforms:

- Compass – national consumer information and awareness platform

- Safer Seniors – workforce capability and training resource

- Lunch & Learn – national webinar and learning series

- Conferences and events – including the bi-annual Australian Elder Abuse Conference

- Media and public communications – media releases, commentary, campaigns

- Policy and advocacy outputs – position statements, submissions, reports

Responsibilities include:

- Ensuring alignment across channels

- Driving content integration and amplification

- Leading the atomisation and repurposing of core content into diverse formats

Content Development

Develop content across all EAAA platforms.

Responsibilities include:

- EAAA’s own content generation. This may be through interviewing experts, members etc or through review of internal / external materials

- Identifying where outsourcing content development is appropriate and monitoring of content generation where external expertise required

- Agree Compass content development plan and oversee execution by the outsource service provider alongside own content development

- Manage Compass Content Committee or equivalent.

Audience Strategy and Impact

- Lead development of audience segmentation and content approaches across:

- Older people

- Families and carers

- Allies, bystanders and community members

- Frontline professionals (legal, health, financial, social services)

- Ensure content is:

- Accessible and inclusive

- Trauma-informed and culturally safe

- Fit-for-purpose across literacy levels and communication formats

- Oversee strategies to increase reach, engagement and behavioural impact

Media, Advocacy and Thought Leadership

- Provide input to EAAA’s content-driven advocacy and media strategy

- Assist in shaping key messaging for national campaigns and policy engagement

- Provide relevant input and thought leadership to:

- Media releases and opinion pieces

- Spokesperson briefs and talking points

- Campaign narratives and key messages

- Position EAAA as a trusted national voice on elder abuse and a respected peak body.

Leadership and Team Management

- Lead and mentor staff,



contractors and contributors involved in content generation

- Build internal capability in writing, messaging and content development

- Manage workflows, priorities, and delivery across competing organisational demands

- Oversee external suppliers (e.g. experts, designers, content producers).

Stakeholder and Sector Engagement

- Improve and leverage existing content to build strategic relationships with:

- EAAA members

- Government agencies

- Peak bodies and partners

- Subject matter experts and lived experience contributors

- Lead co-design approaches to content development where appropriate

- Ensure content reflects sector priorities, evidence and lived realities

Performance, Insights and Continuous Improvement

- Establish and oversee content performance frameworks and KPIs

- Analyse audience engagement, reach and impact across platforms

- Use insights and data to shape continuous improvement and innovation

- Report to executive and board on communications effectiveness.

Key Selection Criteria

Essential

- Extensive experience (7–10+ years) in senior content strategy and development roles

- Exceptional writing, editorial and storytelling capability across print, digital and spoken formats

- Proven ability to shape strategic narratives and messaging in complex policy environments

- Demonstrated leadership experience including staff, contractors or cross-functional teams

- Deep understanding of audience-centred communication and content strategy

- Demonstrated commitment to trauma-informed, culturally safe and inclusive practice

Desirable

- Experience in elder abuse, ageing, family violence, legal assistance, health or social policy sectors

- Experience working in a national peak body, advocacy or policy context.

Key Competencies

- Strategic leadership and influence

- Advanced editorial judgement

- Innovation and continuous improvement

- Ethical practice and risk awareness.

Expectations

All EAAA employees are required to acquaint themselves with the organisation’s policies and procedures and to abide by them at all times. It is expected that at all times, you will:

- be respectful towards the organisation, colleagues, clients and the general public

- be cognisant with and uphold the purpose, vision and values of EAAA

- act collaboratively with all colleagues

- be highly organised and take a planned approach to work

- act in a safe and responsible manner at all times.

Classification

SCHADS Award – Social & Community Services Employee Level 7 with the possibility of a higher than award salary for appropriately experienced candidates

Applications close at MIDNIGHT on Sunday 6 September 2026.

Please include a cover letter explaining why you'd be a positive fit for this role.

📌 Content Manager (Sydney)
🏢 Elder Abuse Action Australia
📍 Sydney