About the role

An experienced Area Operations & Local Area Marketing Manager role to oversee and grow a portfolio of LeWrap stores across Sydney. This role is for someone who can do more than manage operations. You must have proven Local Area Marketing (LAM) experience and demonstrated success growing store sales through local partnerships, activations and community engagement.

Key responsibilities
Lead, coach and support Store Managers across multiple locations
Drive store sales, profitability and operational performance
Monitor labour, COGS, wastage and key store KPIs
Manage recruitment, interviewing and staffing requirements across the group
Develop Store Managers, 2ICs and future leaders
Develop and execute a LAM strategy for each store
Build partnerships with local businesses, gyms, schools, sporting clubs and community groups
Grow catering, corporate and local sales opportunities
Coordinate local promotions, events and activations




Track and report on sales results generated from LAM activity

About you
Proven LAM experience within QSR, hospitality or food retail is essential
Demonstrated experience growing store sales through Local Area Marketing
Multi-site or senior store management experience
Robust recruitment and people-development experience
Commercial understanding of sales, labour, COGS and profitability
Confident relationship builder who can create opportunities outside the four walls of the store
Highly organised, proactive and accountable

We want someone who can build solid teams, improve store performance and actively create current revenue opportunities within each local market.

If you have successfully grown hospitality or QSR stores through LAM and love developing people and businesses, we’d love to hear from you.

📌 Area Operations & Local Area Marketing Manager Sydney
🏢 AR Merrylands Foods
📍 Sydney