The Business:Join a privately owned property group managing a major mixed-use precinct in Melbourne.
The site combines multiple uses across a large site, with a broad and complex stakeholder base to match.
A recent position has become available for a Marketing Executive, reporting to the Senior Marketing Manager.The Role:Supporting the Senior Marketing Manager, you'll be the delivery lead for PR, events, activations and partnerships that drive visitation and strengthen the precinct's reputation as an entertainment destination.
You'll work closely with tenants, tourism partners, agencies and community stakeholders across a large and complex site, one that doesn't operate like a traditional shopping centre.This includes:Own PR delivery end to end, working alongside external agencies on media opportunities, releases, interviews and reporting on earned coveragePlan, coordinate and deliver destination events, seasonal campaigns and activations, managing budgets, suppliers, permits and OH&SBuild; and manage relationships with tenants, precinct partners, hotels, local government and tourism operators, identifying and securing partnership opportunitiesSupport the tourism and destination marketing piece alongside key entertainment and tourism partners on siteSupport broader campaign delivery, reporting and tenant engagement as neededProvide overflow support across digital marketing where required,



working alongside in-house and agency capabilityAbout You:Background in destination marketing, placemaking or shopping centre marketing, hospitality or related place/activation experience also consideredPR, events or activations experience highly regardedDigital marketing exposure a bonus, not essentialComfortable managing a high volume of senior stakeholders without a large team behind youFast learner, able to quickly get across a complex, fast-moving operating environmentSolutions-focused with genuine autonomy, this isn't a role for someone who needs their hand heldResilient and commercially minded, doesn't get stuck when plans changeFlexible to work holidays and weekends during peak periodsThe Perks:Work for a diverse, unique precinct going through significant growthFlexibility - This is an onsite position with ad hoc flexGenuine variety, no two days look the same on this siteDirect exposure to major entertainment, hospitality, sports and tourism partnersTime in lieu applies for out-of-hours work during events and peak periodsFree parking, paid birthday leave, team events, EAP and access to exciting experiences and eventsBe careful - Don't provide your bank or credit card details when applying for jobs.
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📌 Marketing Executive | Pr & Activations (Melbourne)
🏢 Redpath Partners
📍 Melbourne