We Are Tailored is a Melbourne-based house of beverage brands, home to FELLOW craft vodka, Melbourne Martini, Little Drippa, Mabel and Jerri, with a decade of building, manufacturing and white-labelling drinks for their own portfolio and for major Australian retailers.They're hiring their first Marketing Manager own commercial growth and brand stewardship across their five priority owned brands, with FELLOW as the focus.
You'll lead an existing three-person marketing team, manage agency and freelance partners and report directly to the CEO and current Head of Marketing consultant.Based in Epping, Melbourne.About the jobOwn commercial growth on FELLOW (roughly 65% of your time), driving acquisition, velocity, retention and revenue across retail, on-premise and digital in a competitive categoryRun performance across the wider portfolio: Little Drippa's NPD launch, Melbourne Martini's DTC growth, Mabel's on-premise build and Jerri's ongoing maintenanceSet and run the marketing operating rhythm (quarterly OKRs, weekly check-ins, monthly P&L; variance)Build, defend and reallocate the marketing P&LBuild; out the marketing function itself, growing a fragmented part time team into a foundational in-house teamBalance long-term brand investment with the short-term activation pressure of a sales-led businessSet and protect the brand voice across web, retail POS, trade, social,



packaging and earned mediaLead a three-person team plus freelance and agency partnersAbout you5+ years growing a brand commercially in off-premise (liquor or grocery retail) or on-premise channels, with a solid understanding of retail buyer cycles and trade marketingDigitally fluent.
You've directed a Digital Marketer and held agencies to account across paid social, paid search, ecommerce and influencerExperience building, defending and managing a marketing P&L; with real line-item disciplineA proven people leader who's hired, developed and managed direct reports without becoming the bottleneckCommercially literate beyond marketing craft — comfortable reading a P&L; and holding your own with a Sales DirectorHands-on by nature.
You're happy to brief, draft, edit and ship the work yourself when it needs doingBeverage or drinks category experience is a bonus, not a requirementWhy we love this opportunityA rare first-hire marketing leadership role with a clear, performance-based path to Head of MarketingFull ownership of a five-brand portfolio, anchored by a genuine strategic priority in FELLOWDirect line to the CEO, with real scope to shape the function rather than slot into oneA business that backs sustained brand investment as much as short-term commercial resultsThe chance to build a marketing team and operating rhythm from the ground up
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📌 Marketing Manager (Melbourne)
🏢 Revere Recruitment
📍 Melbourne