Marketing Manager (Melbourne)

Marketing Manager (Melbourne)

17 Aug
|
Australian Specialist Hub
|
Melbourne

17 Aug

Australian Specialist Hub

Melbourne

We are seeking a Marketing Manager to join the Australian Specialist Hub team in Melbourne.
This is a full-time position based in Melbourne VIC ****.
As Marketing Manager, you will be responsible for developing and executing integrated marketing strategies that drive brand awareness, engagement and business growth.
This role is pivotal in positioning the Australian Specialist Hub as a leading organisation within the medicolegal sector, working collaboratively across the business to achieve our marketing objectives and support our strategic goals.Key responsibilitiesDeveloping and implementing comprehensive marketing strategies and campaigns aligned with organisational objectivesManaging the full marketing budget and ensuring effective allocation of resources across various marketing channelsOverseeing the creation of marketing collateral, including digital content, promotional materials and communicationsManaging brand positioning, messaging and identity across all platforms and touchpointsAnalysing marketing performance metrics and providing regular reporting and insights to senior stakeholdersBuilding and maintaining relationships with external marketing partners, agencies and vendorsCoordinating campaigns across multiple channels including digital, social media, email and traditional marketingIdentifying market opportunities and recommending new marketing initiatives to drive business developmentContent creationDigital Marketing & Social MediaDevelop and implement a comprehensive marketing strategy.Plan, schedule, and publish content across social media platforms.Create engaging posts, graphics, videos, and promotional campaigns.Monitor engagement and community interactions.Track analytics and optimise content based on performance.Content CreationProduce high-quality written and visual content for digital channels.Coordinate photography, videography,



and graphic design where required.Maintain a consistent brand voice across all communications.Develop marketing collateral including brochures, presentations, and promotional materials.Email MarketingCreate and manage email campaigns using Mailchimp.Design newsletters and promotional communications.Maintain subscriber lists and audience segmentation.Monitor campaign performance and recommend improvements.Website & Digital PresenceUpdate website content and ensure information remains current.Assist with SEO and digital marketing initiatives.Work with external developers or designers when required.Podcast Marketing (Desirable)Support the promotion of podcast episodes across digital channels.Create episode artwork, promotional assets, audiograms, and social media content.Coordinate guest announcements and campaign rollouts.Assist with podcast distribution and audience growth strategies.Brand & CommunicationsEnsure all marketing materials align with brand guidelines.Assist with media releases, announcements, and external communications.Identify opportunities to increase brand awareness and audience engagement.Skills & ExperienceEssentialExperience in a marketing or communications role.Strong social media management skills across multiple platforms.Excellent copywriting and communication skills.Experience using Mailchimp or similar email marketing platforms.Ability to create engaging digital content.Strong organisational and project management skills.Ability to manage multiple projects and deadlines.Proficiency with Canva and Microsoft OfficeHighly RegardedExperience within the medicolegal, healthcare, legal,



or professional services industries.Experience marketing podcasts or other digital media.Knowledge of SEO and digital advertising.Experience with video editing and short-form content creation.Familiarity with Adobe Creative Suite or similar creative software.What we're looking for3+ years of experience in a marketing management role, experience in the medicolegal sector is highly desirable but not essentialProven track record in developing and executing successful marketing strategies that have delivered measurable business resultsExcellent strategic thinking and project management capabilitiesProficiency in marketing analytics, CRM systems and digital marketing platformsStrong written and verbal communication skills with the ability to engage stakeholders at all levelsTertiary qualification in marketing, business, communications or a related field is preferredStrong understanding of digital marketing trends and emerging technologiesExcellent organisational skills with the ability to manage multiple projects simultaneouslyWhat we offerThe Australian Specialist Hub is committed to supporting the career development and wellbeing of our employees.
We offer competitive remuneration, professional development opportunities and a supportive work environment.
We recognise the importance of work-life balance and offer flexibility in how work can be structured.
Our commitment extends to creating an inclusive workplace where all employees feel valued and supported in achieving their potential.About usThe Australian Specialist Hub is dedicated to connecting legal clients with medical experts.
Our mission is to be a trusted partner in the medicolegal sector, known for our expertise, professionalism and commitment to excellence.
We are driven by a passion for improving examinee experience, and we foster a collaborative culture where innovation and continuous improvement are encouraged.
#J-*****-Ljbffr

📌 Marketing Manager (Melbourne)
🏢 Australian Specialist Hub
📍 Melbourne

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