All Things Golden is an Australian fashion and lifestyle brand focused on creating elevated wardrobe foundations designed to be worn, lived in and loved for years to come.
With a strong focus on quality, intentional design and thoughtful storytelling, we are building more than a fashion brand - we are creating a community and customer experience that feels deeply considered, inspiring and human.
As we continue to grow both locally and globally, we are looking for people who are excited by the intersection of creativity, commerce and meaningful brand building.ROLE PURPOSE:At All Things Golden, marketing is not simply about driving traffic - it is about building desire, deepening connection, and translating brand storytelling into meaningful commercial growth.As our Paid Digital Specialist, you will own the day-to-day execution and optimisation of our paid digital ecosystem across Meta, Google and emerging acquisition channels.
You will work closely with our Marketing Manager and wider creative team to help drive profitable growth, unlock performance insights, and continuously improve the customer journey.This role is ideal for someone who is both commercially sharp and creatively aware - someone who understands that performance marketing within a premium fashion brand requires nuance, restraint, instinct and strong aesthetic judgement.You will play a key role in helping scale the brand locally and internationally while protecting the elevated and intentional customer experience All Things Golden is known for.KEY RESPONSIBILITIES:Own the day-to-day management and optimisation of paid advertising campaigns across Meta, Google, TikTok, Pinterest and other relevant channelsOversee and monitor campaign setup, performance, budget allocation, pacing and profitability dailyContinuously optimise campaigns to improve efficiency, customer acquisition and revenue growthBuild and manage audience, exclusion and retargeting structures, along with ongoing testing frameworksOwn audience segmentation and custom audience development across paid and CRM channels to improve targeting and retention outcomesIdentify performance trends, opportunities and risks proactivelySupport scaling strategies during launches, campaigns and key trade periodsAssist with international market growth strategies across Australia, United States, United Kingdom and future expansion marketsSupport the achievement of paid media and total business COS efficiency targets through strategic budget allocation and optimisationReporting, Analytics & Commercial InsightsDeliver clear and actionable reporting across paid channelsAnalyse key metrics including MER, ROAS, CAC, AOV, new customer acquisition and customer behaviourTranslate data into insights and recommendations that support broader marketing and business decisionsMonitor creative fatigue,



landing page performance and customer journey drop-off pointsSupport forecasting, spend planning and budget tracking alongside the Marketing ManagerAssist in identifying market-specific customer trends, performance variations and growth opportunities across different regionsMaintain, improve and develop marketing performance dashboards to support ongoing tracking, reporting and decision-makingConduct in-depth analysis of campaign performance, identifying trends, insights and opportunities for optimisationCreative Testing & Performance FeedbackCollaborate closely with the creative, social and e-commerce teams to ensure paid creative aligns with campaign objectives and brand positioningDrive ongoing creative diversification strategies to support performance, audience engagement and reduced creative fatigueLead the briefing and development of paid creative assets across static, video and copy, using performance insights to identify winning messaging, hooks and concepts and translating these into clear, actionable recommendations for continuous optimisation across creative, messaging and audience targetingAnalyse creative performance to identify the strongest-performing messaging, hooks and concepts, translating insights into clear recommendations to inform ongoing optimisationHelp drive a strong testing culture across paid creative and customer acquisitionSupport localisation of creative and messaging across different markets where relevantWork collaboratively with the team to improve campaign cohesion across all touchpointsAgency & Platform CoordinationWork alongside external agency partners, supporting relationship management through clear communication, aligned execution, and strong brand representation across all interactionsBrief internal teams and agency partners on campaign objectives, creative requirements and key performance goalsEnsure campaigns are executed accurately and aligned with brand and commercial prioritiesAct as an internal performance specialist and key point of communication between internal teams and external partnersMaintain a strong understanding of platform updates, trends and industry changes to inform best practice and optimisationAssist in evaluating new channel and market opportunities as the brand continues to scale globallyCross-Functional CollaborationPartner closely with Marketing, E-commerce, Creative, Social and Leadership teamsContribute to campaign planning,



launch strategy and promotional executionEnsure paid media insights are integrated into broader marketing conversations and decision-makingSupport a collaborative, proactive and solutions-focused team cultureContribute to the ongoing development of the wider marketing team by sharing paid media expertise, insights and best practices, while supporting the up-skilling of future assistants and junior team membersAdditional Experience Highly RegardedExperience managing paid media across international markets including Australia, United States and/or United KingdomExposure to current market expansion strategies and international customer acquisitionUnderstanding of regional customer behaviour, localisation and performance variation across markets Experience supporting growth-stage e-commerce or fashion brands through scaling phasesQUALITIES WE LOVE FOR THIS ROLE:Strong commercial and analytical mindsetDeep understanding of performance marketing platforms and digital customer behaviourCreative sensitivity and strong aesthetic judgementPassion for fashion, branding and storytellingHighly organised with solid attention to detailProactive, curious and solutions-oriented, with a bias toward testing and continuous improvementAble to move between strategic thinking and hands-on executionComfortable making decisions in ambiguity and iterating quickly based on performance dataCalm under pressure in a fast-moving environmentCollaborative communicator who enjoys working cross-functionally and influencing outcomesExcited by growth, innovation and international brand expansionEXPERIENCE & SKILLS:3+ years experience in paid digital/performance marketingStrong experience across Meta Ads Manager and Google AdsExperience within fashion, lifestyle or e-commerce brands highly regardedStrong understanding of attribution, customer acquisition and digital analyticsExperience managing budgets and performance reportingFamiliarity with Shopify and Klaviyo highly regardedAbility to interpret data and communicate insights clearlyExperience working alongside creative teams and agencies preferredKEY DETAILS:Employment type: Full time positionWorking Days: Monday - FridayStart Date: Immediate startPERKS:50% staff discount across A.T.G. collections20% family and friends discountWeekly pay cycleBirthday leave$500 annual wellness reimbursement initiativeAccess to staff wellness classes within our in-house studio spaceDiscounted practitioner treatments within our wellness residency roomsOur weekly "Focus & Flow" initiative supports uninterrupted deep work, creativity and autonomyWork from our thoughtfully designed Hawthorn East HQ and flagship environmentRegular team events and connection experiencesOpportunities for personal growth, learning and career developmentBe part of a fast-growing Australian brand with a strong community and people-first cultureHOW TO APPLY: To apply, please send your tailored cover letter and your current CV to:
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📌 Paid Digital Specialist (Victoria)
🏢 All Things Golden
📍 Victoria