Work with one of Australia's leading specialty coffee brandsJoin a B Corp and1% for the Planet certified brand.Learning and development opportunitiesFlexible working arrangements(Additionaldays are on the cards)Work where creativity, innovation, and impactactually matterAnd yes,unlimitedexceptional coffee is includedLet'sstart with theperks:Work with one of Australia's leading specialty coffee brandsJoin a B Corp and1% for the Planet certified brand.Learning and development opportunitiesFlexible working arrangements(Additionaldays are on the cards)Great team, great culture, great coffeeWork where creativity, innovation, and impactactually matterAnd yes,unlimitedexceptional coffee is includedA little about youYOU LOVE COFFEE!
You'rethe person who sees contentandstorytellingopportunitieseverywhere.You walk into a busy cafe and instantly spot three Reels, two customer stories, and a TikTok idea.You'reequally comfortable behind the camera, in front of it when needed,editing contenton the fly, writing captions thatactually soundhuman(yep,calling out the AI slop).
You know AI is a powerful tool that can be harnessed and usedtogreateffect.You love storytelling.
You understand trendsbut know not everyone isworthchasing.You'recreative, curious,organised, and always thinking about how to turn real moments into engaging content.Most importantly, you get excited about helping a purpose-led brand tell meaningfulstoriesand did we mention, you MUST LOVE COFFEE!
About UsPablo & Rusty's is a specialty coffee roaster based in Sydney, with a mission to positivelyimpactpeople and the planet through coffee.We'reproudly B-Corp Certified,



Carbon Neutral Certified,and1% for the Planetmembersmeaning we donate 1% of our revenue (not Profits) to partners charitiestacklingthe impacts of climate change.In short,we'recommitted to using business as a force for good.From cafes andcafe partners toourAthome coffeecommunityoursustainability projects and innovations,there'salways a story worth sharing.That'swhere you come in.About the RoleWe'relooking for a Social Storyteller to create, capture, and share content across our digital channels.Thisisn'ta desk-bound social media role.One dayyou'llbe filming at our roasteryin North Ryde, the nextyou'llbe capturing stories from our cafes or cafe partners,going BTS on aproductdevelopment, interviewing a team member, covering an event, or creating content around our sustainability and impact initiatives.You'llown the day-to-daysocialstorytelling of the brand, helping bring P&R; work closer toit'scommunity.Because we're big on transparency, lets cover off the numbers because it's important to you.
This is a contract role to begin with.
An hourly rate ranges from $35-$45 per hour, depending on your skills and experience.




We'll land on the right number once we've had a chat and seen what you can do.For the right applicant we plan on this role evolving to become and permanent member of the Team with growth opportunities and opportunities to match.A Few Things You'll Be AcrossCreating engaging short-form video content,including Reels, TikToks, Stories, Shorts, BTS, and POV contentManaging Instagram, TikTok, LinkedIn, Facebook, and YouTubeDeveloping content ideas and campaign conceptsWriting captions and social copyBuilding andmaintainingcontent calendarsEngaging with our online communityTracking performance andidentifyingopportunitiesSupporting product launches and marketing campaignsFinding creative ways to tell the P&R; storyWhat You'll Bring2+ years' experience incontent creation, social media management, digital marketing, or a similar roleStrong video shooting and editing skillsA portfolio of contentyou'reproud ofExcellent storytelling,writingand communication skillsProven experience managing social platformsA self-starter with the confidencetowork independentlywhilelovingcollaborating across teamsCuriosity, creativity, and attention to detail,and strongorganisationalskillsPassion for coffee, hospitality, sustainability, or purpose-led brandsConfidence using tools likeCapCut, Canva, Adobe Creative Suite, or similarDesirablePhotography experience.Experience in hospitality, coffee, food & beverage, or lifestyle brands.Familiarity with Meta Business Suite, Later, Sprout, Buffer, or similar platforms.Experience using AI tools to enhance content workflows.Understanding ofanalytics and performance reporting.
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📌 Social Storyteller (New South Wales)
🏢 Pablo & Rusty's
📍 New South Wales