Digital Performance Lead - Broadbeach, QLDAt Ignite Travel Group, our goal is to ignite a passion to experience the world through curated holiday packages.
Our brands, My Holiday and My Cruises, are destination and cruise holiday experts, hand-selecting the best inclusions and value for both our customers and partners alike.
Awarded Australia's #1 Cruise Agency of the Year at Australia's Cruise Industry Awards in ****, plus Marketing Campaign of the Year and Online Agency of the Year in **** at the National Travel Industry Awards, there has never been a better time to join the My Holiday and My Cruises team and Australia's fastest growing and leading innovative travel company!
ComeBe part of our award winning team as our next Digital Performance Lead!
A day in the life:Working across digital strategy, execution and performance of all digital channels for Ignite Travels suite of brands, with a key focus on achieving enquiry targets and optimising digital ROIReporting into the Digital Performance Manager and working with a team of digital co-ordinators and assistants to deliver marketing activity across our suite of brandsCampaignsEnd-to-end ownership of campaign planning & execution, and reporting, ensuring all items are live and in a timely and efficient mannerContinuous optimisation of campaign activity and spend to ensure the best result possible for our partnersUse of GA4/Google trends etc to provide insight into daily and weekly digital performanceLeverage insights, past performance to suggest new ideas and strategies to drive more enquiry – ownership of these items from end to endBudget Management/OptimisationMaintain and monitor pacing documents in collaboration with business analyst to ensure we are tracking and monitoring spend efficientlyActive optimisation of budget across campaigns/channels to drive better ROI for the businessPlanning end execution of quarterly test and learn plan to strive for continuous improvement across digital channelsCollboration, and development of digital marketing coordinators to run test and foster a test and learn mindsetAI & AutomationEmbed AI tools and automation into day-to-day workflows to work more efficiently, scale campaign management, and surface insights faster for our partnersLeverage platform AI features and automated bidding to continuously optimise performance, freeing up time to focus on higher-value strategy and analysisBuild and maintain automation to reduce manual, repetitive work such as reporting and data consolidation, ensuring accuracy and consistencyApply generative AI responsibly across ideation, copy, and testing, maintaining human oversight and brand safety at all timesWho you are:Must have a proven track record in managing performance channelsComfortable with reading and reporting on large volumes of dataConfident in Google Ads, Meta Ads, EDMs and GA4Tertiary qualifications in marketing and/or communications will be highly regardedMinimum 5 years managing both Facebook and Google campaignsHands-on experience with analytics and optimisation, solid commercial acumen, strategic thinking with high level written and verbal communicationWhat you'll enjoy:Catapult your career across a network of brands and businesses in an evolving industrySay no to full price!
Nab discounts on travel and more thanks to our sweet rewards programAccess to industry leading health and well - being programs and financial advisorsSet up shop in a swanky beachfront office in BroadbeachEnjoy social events to promote networking, celebration of wins, and sometimes just for fun!
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📌 Digital Performance Lead - Broadbeach, Qld (Gold Coast)
🏢 Ignite
📍 Gold Coast