17 Aug
|
Zambrero
|
New South Wales
17 Aug
Zambrero
New South Wales
Zambrerois on a mission to make a difference, a big difference.With more than 350 restaurants across Australia, New Zealand, the United Kingdom, Ireland and the United States, we serve fresh, healthy Mexican food while working to end world hunger.
Through our Plate 4 Plate Program, for every burrito or bowl purchased a meal is donated to someone in need. Since inception, with the help of our customers, we have donated over 100 million meals to those in need.
About the role
Reporting to the Senior Digital Marketing Manager, you'll be responsible for driving customer acquisition, retention and revenue growth through data-led performance marketing across Zambrero's digital channels, including the Zambrero loyalty App, delivery aggregators (Uber Eats, DoorDash), CRM and website optimisation.
You'll own the planning, execution and optimisation of these performance channels end-to-end, turning digital strategy into high-performing, ROI-driven activity that lifts both national growth and local restaurant performance. You'll work closely with Digital Marketing, Brand, CRM & Loyalty, Product, Technology/IT, Operations and our Franchise Network, plus key external partners including our media and agencies and delivery platforms.
What You'll Do
Develop and execute a digital performance marketing strategy aligned to growth and commercial objectives
Drive customer acquisition, traffic and recent customer growth on the Zambrero App across Australia
Use CRM to support retention and lifecycle marketing
Own aggregator performance across Uber Eats and DoorDash, optimising visibility, conversion and promotional activity
Lead SEO strategy, including local SEO and geo-targeted discovery
Optimise Google Business listings, reviews, store visibility and local search performance
Own website performance, including UX, conversion and ordering funnel optimisation
Support campaign launches with strong performance marketing execution
Test, Innovate and optimize using data-driven insights and reporting dashboards
Continuously test, learn and optimise across all performance channels
What will you bring?
Proven experience in performance marketing or digital growth roles
Demonstrated CRM experience with a SAAS platform
Experience growing and retaining users through loyalty and reward
Solid background across paid media, SEO and website optimisation
Experience with delivery aggregators, digital LAM and multisite locations
Strong analytical and data skills, with the ability to turn numbers into action
A strong commercial mindset with a clear focus on ROI
Comfortable operating at pace in a fast-moving, evolving environment
Degree in Marketing, Business, Digital or a related field
Certifications in Google Ads, Analytics or SEO highly regarded
What we offer
Be part of a purpose-led brand doing real good — every sale helps feed someone in need through Plate4Plate
Own a highly visible, data-driven function with real influence over commercial performance
Join a fast-paced, ambitious digital and marketing team
Work from our Support Office in the heart of Circular Quay, Sydney
A collaborative, values-driven culture where positive ideas move fast
#J-*****-Ljbffr
📌 Digital Marketing Performance Manager (New South Wales)
🏢 Zambrero
📍 New South Wales