HBF benefits
Fully subsidised Gold Hospital Insurance for you and your family after 3 months
Flexible working and work from home options
3 additional wellbeing days each year (on top of our standard 20 days annual and 10 days personal leave)
2 volunteering days per year
18 weeks parental leave
Onsite Barista with subsidised coffee
Access to corporate discounts across a range of gyms, retail, restaurants and hotels
As the Lifecycle Marketing Consultant, you'll join our Marketing team and help shape how we connect with HBF members throughout their journey.
You'll help deliver targeted, data-led campaigns that make it easier for members to understand the value of being with HBF, feel supported at key moments and stay engaged over time.
Working across key moments in the member lifecycle from onboarding and ongoing engagement through to retention and win back, you'll collaborate across HBF, turning member insights and opportunities into effective multi-channel marketing activity.
You'll play a hands-on role in campaign delivery, while using performance data and insights to understand what's working, identify opportunities to optimise and continually improve how we engage with our members.
Key Responsibilities
Plan and deliver lifecycle marketing campaigns and communications across key member moments including onboarding, engagement, retention
Translate member insights, lifecycle priorities and retention opportunities into clear campaign briefs, audience segmentation, messaging and delivery plans
Coordinate multi-channel campaign activity across email, SMS, direct mail, app, digital and paid channels
Manage campaigns end-to-end, including agency partners,



timelines, stakeholder input, approvals and post-campaign reviews
Use member insights, segmentation, behavioral data and campaign performance to inform campaign planning and identify optimisation opportunities
Manage the day-to-day delivery of HBF's Member Perks program, including partner coordination, offer scheduling, member communications and performance monitoring
About you
You'll bring experience in lifecycle marketing, CRM, campaign management or retention marketing, ideally supported by tertiary qualifications in Marketing, Communications or a related field.
You'll be comfortable planning and delivering multi-channel campaigns, working with audience segmentation and using campaign performance data or customer insights to identify opportunities and make recommendations.
You'll thrive in a team-oriented environment and be confident working with stakeholders across different teams, balancing multiple priorities while keeping campaigns on track.
Experience within a customer-focused, highly regulated industry or an agile delivery environment, would be highly regarded.
At HBF, we believe in the unique potential of every individual.
We're committed to building an inclusive workplace where diverse perspectives are valued and celebrated, because they make us stronger.




We encourage applications from all backgrounds, including Aboriginal and Torres Strait Islander peoples, people with disabilities and members of the LGBTQIA+ community.
We want you to Be You, Be Bold, and feel supported every step of the way.
If you need any adjustments during the recruitment process, please contact us at ****** so we can work together to accommodate your needs.
Discover how we're making a difference
Explore our Community Initiatives at: Community Initiatives | HBF Health Insurance Careers at HBF Bold people belong at HBF We make work supportive, flexible and meaningful, so we can go one better for our members in moments that matter.
Join us and be part of creating a healthier tomorrow.
Roles across professions Behind every member moment is a team making it happen.
From frontline support to data and digital, clinical expertise to corporate leadership.
Whatever your talents, there's a place here for you to contribute and grow.
Where you'll work
HBF is headquartered in Perth, WA and has offices across Australia in Brisbane, Sydney, Melbourne and Townsville.
Many roles operate in a hybrid model, combining in-office collaboration with flexible work arrangements.
Applying to join us You're in the right place!
All current opportunities with HBF, QCHF and See-u are listed on this page.
For most applications you will find out within 2 weeks if you have been invited to interview, with our process including reference, qualification and police checks as well as psychometric assessments for selected roles.
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📌 Lifecycle Marketing Consultant (Brisbane)
🏢 HBF
📍 Brisbane