Our client is a premier Australian online women's fashion retailer specialising in curated collections of high-quality everyday basics, contemporary casualwear, and versatile lifestyle accessories. Operating in the eCommerce sector, they focus on delivering stylish apparel and exceptional online customer experiences nationwide.
They are now seeking to hire a
CRM Specialist
to own and optimise retention initiatives across email, SMS, loyalty, and referral channels. This role uses customer insights and behavioural data to drive repeat purchases, elevate customer engagement, and increase overall lifetime value across both online and retail touchpoints.
Job Responsibilities
Email & SMS Campaign Operations
Build, maintain, and optimise Klaviyo email and SMS marketing campaigns
Schedule campaigns in alignment with approved marketing calendars and monitor overall deliverability
Handle routine CRM-related enquiries and occasional inbound customer calls
Provide flexible coverage during major promotional periods as required
Lifecycle & Loyalty Optimisation
Manage complete lifecycle flows including welcome, post-purchase, replenishment, win-back, and VIP journeys
Set up triggers, conditional splits, webhooks, and automated customer journeys
Manage and optimise Yotpo Loyalty and Referrals programs
Build targeted customer segments based on purchase history, lifecycle stage, loyalty status, and predicted value
Personalise campaign content and conduct continuous testing across subject lines, offers, send timing, and channel mix
Analytics, Integration & Tools
Prepare retention reports and dashboards tracking repeat purchase rates, churn, lifetime value,



and loyalty participation
Translate customer data into practical, commercially focused retention recommendations
Connect CRM audiences with Meta and Google advertising accounts for acquisition and retargeting
Manage customer data within Shopify Plus and update workflow tasks in Asana
Utilise Klaviyo AI tools and Claude to support analysis, personalisation, and campaign development
Minimum 3 years of proven experience in CRM, lifecycle marketing, and loyalty within eCommerce or omnichannel retail
Advanced hands‐on proficiency with Klaviyo across flows, campaigns, segmentation, personalisation, and deliverability
Solid experience developing and optimising SMS marketing programs
Direct experience managing and growing Yotpo Loyalty and Referrals programs
Practical experience with Shopify Plus and integrating CRM audiences with paid channels such as Meta and Google
Strong analytical skills with the ability to turn behavioural data into retention strategies
Undergraduate degree in Business, eCommerce, IT, or a related discipline
Excellent written English communication skills and high attention to detail
Nice-to-Have Skills
Official certifications in Klaviyo or Yotpo
Experience setting up webhooks for SMS within automated flows
Familiarity with workflow management software such as Asana
Practical experience leveraging AI tools like Claude to assist with campaign analysis and copy
Permanent work-from-home set-up
Dayshift (Australian Eastern Standard Time business hours)
Full-time job
HMO (STAFF only)
Annual leave
13-month pay
With Government mandated benefits
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📌 Crm Specialist (Canberra)
🏢 Virtual Staff 365
📍 Canberra