Area Sales Manager - Northern Melbourne based, Northern VIC & Albury/Wodonga
ASM - Northern Melbourne based | Northern VIC & Albury/Wodonga territory
Take ownership of an established territory. Build relationships. Win new business. Drive growth.
ROBUS is looking for an exceptional
Area Sales Manager
to take ownership of an established and strategically important territory covering
Northern Melbourne, Northern Victoria and the Albury/Wodonga region
.
This is not simply an account-maintenance role.
We are looking for a genuine salesperson — someone who enjoys getting in front of customers, opening doors, developing opportunities, winning business from competitors and turning strong relationships into sustainable sales growth.
You will inherit an established customer base across many of Australia's leading electrical wholesale groups, together with significant opportunity to grow ROBUS further with both wholesalers and electrical contractors.
If you are commercially ambitious, self-driven and like the idea of being given a territory to genuinely build, this could be an outstanding next step.
About ROBUS
Our vision is to be our customers' most trusted LED lighting brand — and trust sits at the centre of everything we do.
Designing and manufacturing products under the
ROBUS
brand, BEX Group (formerly LED Group) was established in Dublin, Ireland in **** and today employs more than 280 people globally.
We operate across Australia, Current Zealand, South Africa, the UK and Ireland, supplying high-quality commercial, residential and retail lighting solutions through the electrical wholesale market.
Our Australian business has ambitious growth plans, and this territory represents an important part of our future.
We combine the backing and professionalism of an established international organisation with a local culture that encourages people to take ownership, move quickly and make things happen.
About the Territory
Ideally based in
Melbourne's northern suburbs
, you will manage a broad and established sales territory extending through:
Northern Melbourne
Melbourne's eastern and north‐eastern suburbs
Shepparton and the Goulburn Valley
Echuca
Seymour
Wangaratta
Benalla
Cobram and Yarrawonga
Albury/Wodonga
Surrounding Northern Victorian regional markets
The territory includes established relationships across major electrical wholesale groups and independent wholesalers.
Regional travel is an important part of the role, and you should enjoy being out in the market, building relationships and becoming well known within your territory.
The Role
ROBUS operates a dual‐market sales strategy.




You will work closely with our electrical wholesale partners while also actively developing relationships with electrical contractors, builders, project customers and end users to generate demand and drive pull‐through sales through the wholesale channel.
Your job is not simply to ask existing branches for orders.
We want you to understand your market, identify opportunities, develop contractors, grow existing customers, and consistently create new business.
You will have genuine ownership of your territory and be expected to manage it like your own business.
Key Responsibilities
You will be responsible for:
Growing sales and market share across your territory
Developing strong relationships with electrical wholesalers
Building relationships directly with electrical contractors and end users
Identifying and winning new customers
Growing ROBUS share within existing accounts
Converting competitor users to ROBUS
Identifying upcoming projects and sales opportunities
Conducting contractor visits, product demonstrations and product trials
Building strong relationships with branch managers, counter staff and sales teams
Driving product ranging, stock depth and brand visibility within wholesale branches
Managing opportunities from initial prospecting through to order placement
Following up quotations and converting opportunities into sales
Developing structured territory and call‐cycle plans
Providing competitor and market intelligence to the wider business
Working closely with the broader Victorian and Australian sales teams
Consistently achieving and exceeding sales targets and KPIs
About You
We are looking for someone who can sell, develop relationships and grow a territory.
Experience within lighting or the electrical industry would be highly regarded, but it is not essential.
We are equally interested in high‐performing sales professionals from industries such as:
Electrical wholesale
Trade and construction products
Tools and equipment
Industrial products
Plumbing or HVAC
Building products
Distribution and wholesale
Agricultural or regional trade sales
Other field‐based B2B sales environments
What matters most is your track record, attitude and commercial drive.
You Will Ideally Bring
Proven success in B2B field sales, account management or business development




A demonstrated ability to grow sales within a defined territory
Strong relationship‐building skills
Confidence approaching new customers and developing new business
Commercial awareness and sound negotiation skills
Strong organisation and territory planning capability
Excellent communication and presentation skills
A disciplined approach to opportunity and quotation follow‐up
The ability to work independently and take ownership
A competitive, positive and results‐focused mindset
A professional and team‐oriented approach
A current driver's licence with a clean driving record
What We're Really Looking For
The right person will not be satisfied simply maintaining existing business.
You will naturally ask:
Where is the next customer?
Where is the next project?
Which contractor should be using ROBUS?
Where can we take market share?
How much bigger can I make this territory?
You should be comfortable walking into a branch or contractor you've never met, introducing yourself and starting a relationship.
You should also understand that successful B2B selling isn't about making one big pitch. It comes from consistency, credibility, good follow‐up and doing what you say you're going to do.
What Success Looks Like
Success in this role means:
Strong growth from the existing customer base
New contractor and wholesaler relationships being developed
More wholesale branches actively ranging and promoting ROBUS
Increased contractor demand for ROBUS products
Competitor business being converted
A strong and continually developing opportunity pipeline
Excellent customer relationships throughout the territory
Consistent revenue and gross‐profit growth
What's On Offer
An established territory with significant existing business
Considerable further growth potential
Competitive salary package
Performance‐based bonus structure
Company vehicle
Mobile phone and tools required to perform the role
Full product and industry training
The backing of an established international lighting business
A supportive and ambitious Australian sales team
Autonomy to manage and develop your territory
Direct access to senior management
Genuine long‐term career development opportunities
Ready to Build Something?
There is already a strong business in this territory.
We believe there is considerably more available.
We're looking for the salesperson who wants to go and get it.
If you're a proven field salesperson who enjoys building relationships, winning new customers and taking genuine ownership of a territory, we'd like to hear from you.
#J-*****-Ljbffr

📌 Area Sales Manager - Northern Melbourne Based, Northern Vic & Albury/Wodonga
🏢 LED Group Robus
📍 Melbourne