Head of Content - Practitioner PublishingAustralasian Medical Publishing Co – Sydney CBD NSWAre you a strategic content leader who thrives on growing audiences, driving engagement and delivering high-quality digital content?
AMPCo is seeking a dynamic Head of Content to lead the content strategy, performance and editorial execution of InSight+, Australia's leading medical practitioner publishing platform.
This is an exciting opportunity to shape the future of trusted healthcare media and expand engagement with one of Australia's most influential professional audiences.Sydney | Leadership Role | Flexible WorkingReporting directly to the CEO, you will lead a small editorial team while developing and executing content strategies that drive audience growth, engagement and retention.
You'll combine strong editorial leadership with a data-driven approach, using audience insights, digital trends and SEO best practice to optimise content performance across digital, email and social channels.Working closely with editorial, marketing and commercial stakeholders, you'll help strengthen InSight+'s market presence while supporting broader business and revenue objectives.What You'll Be DoingLead content strategy and editorial planning for InSight+Grow audience reach, engagement and subscriber retentionOversee content creation, commissioning,



editing and publishingDrive SEO strategy and content optimisationUse performance data and audience insights to guide decisionsPartner with commercial teams to support business growthMentor and develop editorial staffIdentify and launch new content formats and channelsAbout YouYou'll be a commercially aware and digitally savvy content leader with a passion for audience engagement and high-quality publishing.You will bring:10+ years' experience in editorial leadership, journalism or content managementProven success leading and developing editorial teamsStrong expertise across digital, email and social content strategyDeep understanding of current mediaSEO knowledge and experience improving content performanceExceptional writing, editing and storytelling skillsA collaborative leadership style with solid stakeholder management skillsExperience working alongside commercial teams to achieve business outcomesExperience in healthcare, medical, or professional audience publishing will be highly regarded.Why Join AMPCo?
AMPCo combines trusted publishing brands with modern digital and data capabilities to inform, educate and connect Australia's healthcare professionals.
As a wholly owned subsidiary of the Australian Medical Association, we're transforming our business and creating new opportunities to engage practitioners through innovative media and data solutions.We offer:Meaningful work that supports the healthcare sectorReal ownership and influence on business outcomesDirect access to decision-makersA collaborative, high-performing cultureFlexible working arrangements based in SydneyThe opportunity to shape the future of healthcare publishingApplications close Friday, 28 August ****.
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📌 Head Of Content - Practitioner Publishing (New South Wales)
🏢 Australasian Medical Publishing
📍 New South Wales