Digital Marketing Manager | Growth, Performance & MarTech | SaaSDigital Marketing Manager | Growth, Performance & MarTech | SaaS$160,000 + Super | Near Chatswood | 4 Days Office / 1 Day WFHImportant: this role requires a strong digital or performance marketing agency background.
Our client is specifically looking for a candidate who has built their skills inside an agency, ideally across complex performance accounts, and is now ready to bring that experience client side.
Please only apply if this matches your background.
"The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself," said Peter Drucker.Ready to move beyond simply running campaigns and start building the digital growth machine behind them?
We're recruiting a Digital Marketing Manager for a quick growing Australian SaaS technology business based near Chatswood.This is a senior digital role combining strategy, commercial thinking, performance marketing, customer lifecycle, data and MarTech.You'll help determine where the business invests, how digital channels work together, how leads move through the funnel and how technology, data and experimentation can make marketing progressively smarter.And yes, you'll still know your way around Google Ads.The one non-negotiableYou must come from a digital or performance marketing agency background.
You're likely an experienced Digital Marketing Manager, Performance Marketing Manager, Growth Marketing Manager or senior agency side digital leader who has managed complex performance accounts and is ready for greater ownership client side.The opportunityYou'll take ownership of the broader digital marketing capability, working across acquisition, conversion, CRM,



lifecycle marketing and measurement.You'll also work closely with a hands on Digital Marketing Specialist, providing strategic direction while giving them room to execute, test and optimise.This is not a role for someone who wants to sit three layers above the platforms.
You need to understand the numbers, challenge performance and occasionally get your hands dirty.What you'll ownDevelop the digital acquisition and growth strategyDefine channel mix, audiences, campaign architecture and optimisation prioritiesDrive performance across Google, Meta and emerging acquisition channelsOversee digital media investment and improve CAC, CPL, conversion and marketing efficiencyBuild a structured testing and experimentation roadmapImprove landing pages, customer journeys and conversion pathwaysDevelop the strategy for CRM, lifecycle marketing, segmentation and personalisationConnect acquisition activity more effectively with Sales and Customer teamsBuild automated nurture, onboarding, retention and re-engagement programsStrengthen attribution, tracking and marketing measurementDevelop dashboards that connect marketing activity to commercial outcomesImprove data quality and audience managementIdentify opportunities across AI, automation and marketing technologyWork with creative, content, product, sales and external partners to improve digital performanceThe MarTech pieceThis role goes well beyond paid media.




We want someone who understands how modern marketing technology connects the entire customer journey.Experience across: Google Ads, Meta, GA4, Google Tag Manager, CRM, Salesforce, Marketing Automation, Email, CRO, Analytics, Attribution, Dashboards, Audience Segmentation.Strong experience with Salesforce, CRM architecture and marketing automation would be particularly attractive.Who we're looking forYou'll bring:Strong performance and digital acquisition experience, gained substantially in an agency environmentStrategic understanding of paid media, audience planning and channel selectionCommercial thinking and confidence working with meaningful marketing budgetsStrong analytics and measurement capabilityExperience with CRM, lifecycle and marketing automationUnderstanding of website optimisation and CROConfidence working across Marketing, Sales, Product and Customer teamsCuriosity around AI and emerging MarTechWhy this role?
Because you're not inheriting a perfectly finished digital machine.
You'll help build it.The company is growing, the technology is established, and digital marketing has a significant role to play in its next phase.
You'll have the opportunity to create better systems, better measurement and better customer journeys while still remaining close to performance.LocationNear Chatswood, SydneyHybrid4 days onsite, 1 day working from homeEmploymentFull time permanentImportantYou must have full Australian working rights.
Sponsorship is not available for this position.If you can think strategically, understand the technology behind modern marketing and still enjoy asking "why did that campaign actually perform?
", this one should be worth a conversation.
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📌 Digital Marketing Manager | Growth, Performance & Martech | Saas (New South Wales)
🏢 Big Wave Digital
📍 New South Wales