Meta Ads Specialist - BlackBull DigitalThis Is Not a Standard Agency Meta RoleIf your experience with Meta Ads is mostly launching campaigns, checking ROAS and making basic optimisations, this probably isn't the role for you.BlackBull Digital is a high-performance, technically driven marketing agency.We go deep.Deep into customer psychology.Deep into creative performance.Deep into conversion data.Deep into funnels, offers, audiences and campaign structure.We are looking for an experienced Meta Ads Specialist who thinks the same way.Someone who doesn't just ask:"Did the campaign perform?"But instead asks:Why did it perform?
Where is the constraint?
What does the data tell us?
And what do we test next?
The Minimum StandardTo be considered for this role, you must have:$5M+ in personally managed Meta advertising spendSignificant hands-on experience across Facebook and Instagram advertisingA strong understanding of marketing fundamentals, not just Ads ManagerExperience managing and scaling campaigns across multiple brands or accountsAdvanced knowledge of campaign structures, optimisation and scalingStrong knowledge of creative strategy and creative performance analysisExperience with lead generation funnels and conversion campaignsA strong understanding of retargeting and audience strategyExperience running structured A/B and multivariate testingStrong commercial understanding of CPA, CAC, ROAS, LTV and profitabilityAn understanding of how landing pages, offers, email and CRO impact paid media performanceProof is required.During the recruitment process, we will ask you to show us:Brands and accounts you have personally worked onApproximate advertising spend you personally managedCampaigns you were directly responsible forResults you achievedThe strategy behind those resultsWhat you personally did versus what was handled by other people in the teamWe are not interested in someone presenting an agency's results as their own.We Don't Optimise Meta Ads in IsolationThis is one of the biggest differences between BlackBull and a traditional agency.We don't look at a poor CPA and immediately start changing audiences.We diagnose the entire system.That might mean analysing:Hook rateHold rateCTRCPCCPMLanding page conversion rateCost per leadCost per acquisitionROASFunnel drop-offAudience performanceCreative fatigueOffer performanceEmail follow-upRetargeting performanceWe cross-reference the data to understand where the actual constraint is.A campaign may not have a Meta problem.It may have a creative problem.An offer problem.A landing page problem.A conversion problem.Or a customer understanding problem.Your job is to be able to identify the difference.Customer Research Comes Before CampaignsWe are obsessive about understanding the customer.Before deciding what creative to produce or which angle to test, we want to understand:Who are we actually speaking to?
What do they want?
What are they frustrated by?
What have they already tried?
What stops them from buying?
What language do they use?
What objections do they have?
What would make them stop scrolling?
That research flows into:Audience strategyCreative anglesHooksAd copyOffersLanding pagesFunnelsRetargetingCampaign structureWe want someone who understands that great paid media starts before Ads Manager is opened.Creative Is DataAt BlackBull, we don't look at creative and say:"I like this ad."We want to know what the market thinks.We analyse creative performance in detail and use the data to determine what needs to change.You should be comfortable looking at metrics such as:Hook ratesHold ratesClick-through ratesEngagementCost per clickConversion ratesCPAROASCreative fatigueYou will need to turn that data into clear actions for the next iteration of creative.What do we keep?
What do we kill?
What do we change?
What do we test next?
What do we scale?
CRO Is Part of the JobWe are heavily focused on conversion rate optimisation across the entire customer journey.That means you cannot think of your responsibility as ending when somebody clicks an ad.We look at:Landing pagesFunnelsFormsOffersCheckout processesEmail campaignsFollow-up sequencesRetargetingUser behaviourConversion ratesWe use analytics, behavioural and heatmapping tools,



AI tools and other platforms to identify weak points and opportunities for improvement.You don't necessarily need to personally build every component.But you do need to understand how they affect the performance of your campaigns.What You'll Be DoingYou will be responsible for:Developing and executing high-performing Meta advertising strategiesBuilding and managing Facebook and Instagram campaignsDeveloping lead generation funnelsCreating audience and targeting strategiesBuilding retargeting strategiesAnalysing campaign and creative performanceIdentifying bottlenecks across the conversion journeyContinuously optimising campaignsRunning structured tests across creative, hooks, copy, audiences, offers and landing pagesScaling winning campaigns while maintaining profitabilityProviding clear recommendations based on data rather than assumptionsWorking with the broader team to improve creative, landing pages, funnels and offersExpect a Technical InterviewWe are responsible about hiring someone who genuinely knows this craft.So our interview process will go deeper than:"Tell us about a successful campaign you've run."Expect technical questions around:Campaign architectureScalingAttributionAudience strategyCreative testingCreative performanceFunnel performanceCRORetargetingData interpretationDiagnosing underperforming campaignsWe will also give you real campaign scenarios.You may be shown a set of performance data and asked:What do you think is happening?
Where is the bottleneck?
What would you change?
How would you structure the campaign?
What would you test first — and why?
We care far more about how you think than whether you can memorise Meta best practices.Who Will Love This RoleYou'll probably love BlackBull if you're the type of marketer who:Gets genuinely interested when a campaign isn't performingWants to know whyCan spend an hour inside the data and come out with three strong hypothesesUnderstands that creative and media buying cannot be separatedEnjoys testingThinks commerciallyChallenges assumptionsIs constantly learningWants to work around people who take marketing seriouslyWe're not trying to build an agency full of generalists pushing buttons.We're building a team of specialist marketers who understand how growth actually works.If that sounds like you, we'd like to hear from you.
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📌 Meta Ads Specialist Media Buyer (Victoria)
🏢 Adrax Group
📍 Victoria