Adrift was founded in Brisbane in **** by Bec Pullar, built on a straightforward belief: fashion should make women feel confident, comfortable and beautiful.
What began as a small boutique has grown into a much loved Australian label, known for its exclusive prints, quality natural fibres and timeless design.We design in Australia, size from XS to 4XL, and care deeply about the women who wear our clothing and the people who help make it.
We are a small, tight-knit team who show up every day genuinely passionate about what we do, and we are looking for someone who feels the same way.About the roleThis role is responsible for the day to day and week to week trade of the Adrift website, with visibility across multiple sales channels.
You will own the overall look, feel and curation of the website, the first thing many customers see when they reach us, creating an online showroom our customers want to browse.This is not a role built around a fixed task list.
We are looking for someone who will identify opportunities, bring forward new initiatives and take responsibility for seeing them through.
You will work closely with Marketing, Creative, Product and Operations, with the autonomy to make decisions and own the outcomes.Key responsibilitiesOwn the trade performance of the Adrift website, delivering against revenue and margin targetsRun a weekly trade cadence, reporting on traffic, conversion, AOV, units per transaction and sell-through, with clear recommendationsManage onsite merchandising, including product sorting, category and collection curation, search merchandising and promotional placementSupport our Marketing Manager with planned campaigns, executing website merchandising and deploying new themesWrite product descriptions and onsite copy that reflect the Adrift brand and support salesOwn KPIs relating to cart and checkout upsell,



and identify ways to improve themIdentify and lead new initiatives, testing and scaling the ones that deliver resultsWork closely with our Marketing Manager on initiatives to grow Adrift's visibility, including SEO and broader marketing activityMaintain a strong working understanding of SEO and general marketing principles to ensure onsite and offsite activity are alignedOwn the Shopify platform end to end, including theme, apps, product data and catalogue structureManage Shopify Markets, including currency, pricing and market-scoped settings for our international customersSupport the technical setup and ongoing management of our B2B wholesale channel within ShopifyKeep across new Shopify platform releases and assess which updates are relevant to AdriftBe a key point of contact for our external partners, including our development agency, SEO agency and platform providersMaintain product data, sizing and tagging structure to support SEO and merchandisingManage and merchandise product listings and promotional activity across marketplaces, including David Jones and Myer.Work with our wholesale team to ensure consistency of product, pricing and imagery across wholesale partnersIdentify opportunities to increase conversion, basket size and cross-sell across all channelsLead ongoing optimisation of CRO, onsite search,



navigation and user experienceBuild and maintain reporting that provides clear visibility of ecommerce performanceMonitor customer behaviour, competitor activity and market trends, translating insights into actionCollaborate with Marketing, Creative, Product, Operations and external partners to ensure consistent executionAbout youStrong Shopify experience; hands on experience trading a Shopify store is highly regarded, including working with apps, themes and product data at an admin levelCommercially minded, with a clear understanding of how ecommerce drives revenue and marginBasic coding experienceExperience trading a website, ideally with some exposure to wholesale, retail or marketplace channelsHighly organised, with the ability to manage multiple priorities effectivelyComfortable working with data, and confident turning KPIs into decisionsExperience with Klaviyo or a similar email/CRM platform, and an understanding of how to read flow and campaign performanceComfortable working in GA4, with some exposure to Google Ads reportingExposure to Shopify Markets or managing an international/multi-currency storefront is a plusA strong understanding of ecommerce merchandisingStrong copywriting skills, with the ability to write product and onsite content that reflects a brand voiceA solid understanding of SEO and how it fits within a broader marketing strategyProactive, with the ability to identify opportunities and bring new ideas forwardHands on and comfortable working across both strategic and operational detailA confident communicator and collaboratorFashion or retail experience highly desirableA genuine focus on customer experience across all channelsComfortable operating in a fast growing businessA collaborative team who you can bounce your ideas offOne complimentary clothing item per month and a generous discount for friends and family
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📌 Ecommerce Manager (Brisbane)
🏢 Adrift
📍 Brisbane