1. Role OverviewMercor is partnering with a leading AI research organization to engage experienced marketing professionals for a project focused on evaluating how well AI systems perform real-world marketing work.
Rather than producing deliverables yourself, you will define what excellent work looks like: designing task-specific grading criteria and scoring completed work samples with rigorous, well-reasoned written justifications.2.
Key ResponsibilitiesDesign exact, task-specific grading criteria for real-world marketing deliverables (creative briefs, campaign concepts and decks, brand positioning and messaging frameworks, ad copy and scripts, integrated campaign plans, client-ready presentations)Score AI-generated and human work samples against those criteria, with detailed written justifications for every scoreApply consistent, evidence-based judgment so that scores are reproducible and defensibleIncorporate structured feedback from senior reviewers and iterate quickly on your work3.
Ideal Qualifications5+ years of professional experience in marketing or advertisingBackground as a creative director, account lead, or brand strategist at top-tier global creative agencies, or in senior brand marketing roles at leading consumer companiesDeep fluency in the day-to-day craft: writing and evaluating creative briefs, campaign development across channels, brand positioning and messaging, and judging creative work against a brief and a business objectiveExceptionally strong written communication, with the ability to explain exactly why a piece of work does or does not meet the barDetail-oriented, consistent, and comfortable having your judgment reviewed and calibrated against peersPrior experience with AI training, evaluation, or human-data projects is a strong plusNo specialized media-planning or measurement background is required for this role
#J-*****-Ljbffr