TRu Brands is seeking a commercially focused and relationship-driven Category Specialist – Apparel to support the continued growth of the TRu Workwear and BOOL PT brands.
Reporting to the Head of Apparel, this field-focused role is responsible for identifying, influencing and developing new business opportunities across targeted end users and selected distributor partners.
You will work closely with Category Managers, Business Development Managers, Marketing and Customer Service to build market awareness, support product adoption and generate qualified sales opportunities.
This is an opportunity for someone who understands workwear, PPE, industrial apparel or related markets and enjoys combining business development, product expertise, customer engagement and training.
Key responsibilities
Identify and develop new end-user opportunities across targeted industries and regionsBuild relationships with decision-makers, procurement teams, safety managers and operational stakeholdersDevelop and maintain a target list of prospective end-user accountsEngage contracted end users to help identify upcoming tenders and supply opportunitiesBuild strong relationships with selected distributor partnersConduct joint customer calls with distributors and Business Development Managers where appropriateSupport distributor teams with product recommendations, sizing advice and range selectionDeliver product presentations and training sessions to end users and distributor teamsAssist with product trials, wearer programs, evaluations and recent product launchesMonitor competitor activity, pricing, product ranges and market trends
About you
Experience in workwear, PPE, industrial apparel, safety products or a related industryProven ability to identify and develop new business opportunitiesStrong relationship-building and stakeholder management skillsConfidence delivering product presentations, demonstrations and trainingSound commercial awareness and an understanding of distributor-based sales channelsStrong organisational, planning and time-management skillsExperience using CRM and reporting platformsThe ability to work autonomously while collaborating effectively with internal teamsA willingness to travel regularly within assigned territories
About us
TRu Brands is a collaborative team working across established workwear and apparel brands.
The role works collaboratively across the business to create qualified opportunities, improve market awareness, support product adoption and contribute to the growth of TRu Workwear and BOOL PT.
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