About UsFrom a single Melbourne boutique in **** to eighty‐seven stores across Australia and New Zealand, Blue Illusion has evolved into a lifestyle brand defined by Family, Fashion & Joie de Vivre.Inspired by the effortless elegance of French style and the strength of community, everything we do - from our collections to our conversations - is driven by purpose.
We exist to help women feel seen, supported, and beautiful.Generous employee discounts and seasonal wardrobe allowanceManagement bonus structure recognising performanceRecognition through work anniversary celebrationsEmployee Referral & Assistance ProgramsOpportunities to support local community partnershipsA values‐led, Australian‐owned company committed to sustainabilityAbout the RoleAs the Store Manager, you will be the heartbeat of our boutique, leading a passionate team to deliver exceptional customer experiences while driving commercial success.
This is a full‐time Store Manager position working a Tuesday to Saturday roster, with a proposed salary of $65,700 + super + clothing allowance with other incentives and perks.
Blue Illusion offers the opportunity to combine leadership, style,



and community connection within a supportive, purpose‐driven brand.What You'll Be Responsible ForDrive and achieve sales targets through effective merchandising, product knowledge, and customer service.Analyse sales trends and implement strategies to maximise profitability.Community EngagementDevelop and maintain strong relationships with the local community.Plan and execute events to enhance the boutique's presence and engage customers.Brand AmbassadorshipRepresent Blue Illusion with enthusiasm, embodying the brand values and French-inspired aesthetic.Actively promote the boutique within the local community.Customer BuildingBuild and nurture lasting relationships with customers through personalised service.Implement initiatives to enhance the customer experience and satisfaction.A Word from Our TeamAt Blue Illusion, we're supported and encouraged at every level.
We build real connections with our customers and with each other — it feels good to be part of something meaningful.
"Applicants must have valid working rights in Australia or New Zealand.
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📌 Store Manager (New South Wales)
🏢 Blue Illusion
📍 New South Wales