Our client is a premier Australian online women's fashion retailer specialising in curated collections of high-quality everyday basics, contemporary casualwear, and versatile lifestyle accessories.
Operating in the eCommerce sector, they focus on delivering stylish apparel and exceptional online customer experiences nationwide.They are now seeking to hire a CRM Specialist to own and optimise retention initiatives across email, SMS, loyalty, and referral channels.
This role uses customer insights and behavioural data to drive repeat purchases, elevate customer engagement, and increase overall lifetime value across both online and retail touchpoints.Job ResponsibilitiesEmail & SMS Campaign OperationsBuild, maintain, and optimise Klaviyo email and SMS marketing campaignsSchedule campaigns in alignment with approved marketing calendars and monitor overall deliverabilityHandle routine CRM-related enquiries and occasional inbound customer callsProvide flexible coverage during major promotional periods as requiredLifecycle & Loyalty OptimisationManage complete lifecycle flows including welcome, post-purchase, replenishment, win-back, and VIP journeysSet up triggers, conditional splits, webhooks, and automated customer journeysManage and optimise Yotpo Loyalty and Referrals programsBuild targeted customer segments based on purchase history, lifecycle stage, loyalty status, and predicted valuePersonalise campaign content and conduct continuous testing across subject lines, offers, send timing, and channel mixAnalytics, Integration & ToolsPrepare retention reports and dashboards tracking repeat purchase rates, churn, lifetime value,



and loyalty participationTranslate customer data into practical, commercially focused retention recommendationsConnect CRM audiences with Meta and Google advertising accounts for acquisition and retargetingManage customer data within Shopify Plus and update workflow tasks in AsanaUtilise Klaviyo AI tools and Claude to support analysis, personalisation, and campaign developmentMinimum 3 years of proven experience in CRM, lifecycle marketing, and loyalty within eCommerce or omnichannel retailAdvanced hands‐on proficiency with Klaviyo across flows, campaigns, segmentation, personalisation, and deliverabilityStrong experience developing and optimising SMS marketing programsDirect experience managing and growing Yotpo Loyalty and Referrals programsPractical experience with Shopify Plus and integrating CRM audiences with paid channels such as Meta and GoogleStrong analytical skills with the ability to turn behavioural data into retention strategiesUndergraduate degree in Business, eCommerce, IT, or a related disciplineExcellent written English communication skills and high attention to detailNice-to-Have SkillsOfficial certifications in Klaviyo or YotpoExperience setting up webhooks for SMS within automated flowsFamiliarity with workflow management software such as AsanaPractical experience leveraging AI tools like Claude to assist with campaign analysis and copyPermanent work-from-home set-upDayshift (Australian Eastern Standard Time business hours)Full-time jobHMO (STAFF only)Annual leave13-month payWith Government mandated advantages
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📌 Crm Specialist (Perth)
🏢 Virtual Staff 365
📍 Perth