Support the end-to-end setup and execution of paid media campaigns, primarily on Meta, with exposure to Google Search, TikTok, and other paid channelsAssist in managing and optimising paid media activity across business-as-usual campaigns and product launchesSupport planning, execution, and documentation of A/B, creative, and audience testsWork with the Performance Content team to develop a test–measure–learn feedback loopAssist with performance reporting and share insights and learnings with the wider teamStay current with paid media industry best practices, platform updates, and new featuresCollaborate with senior members of the Performance Marketing team to drive efficient growthRequirementsPrevious experience in a paid media or Performance Marketing roleHands-on experience managing and optimising campaigns in Meta Ads ManagerExperience with Google Search AdsExposure to TikTok Ads Manager is a plusUnderstanding of ecommerce performance metrics including ROAS, CPA, CTR, CPM, and AOVExperience supporting or managing paid media campaignsStrong attention to detail and ability to prioritise effectivelyClear communication skills and a team-oriented, team-first mindsetData-driven and analytical approach,
with curiosity for testing, experimentation, and optimisationAbility to adapt quickly to changeUnderstanding of creative's role in campaign performance and eagerness to learn paid social creative best practicesCore CompetenciesDemonstrates expertise in managing and optimizing paid media campaigns across platforms such as Meta and Google Search, with a strong focus on data-driven performance metrics and creative best practices.
Collaborates effectively within a team to drive growth and implement testing strategies.Highest-signal resume keywordsMeta Ads ManagerGoogle Search AdsPaid Media Campaign ManagementEcommerce Performance MetricsData-Driven AnalysisATS Optimization KeywordsHard SkillsCampaign OptimizationA/B TestingPerformance ReportingAudience TestingCreative Best PracticesSoft SkillsAttention to DetailClear CommunicationCollaborative MindsetAdaptabilityCuriosity for ExperimentationIndustry KeywordsPaid MediaPerformance MarketingROASCPACTRCPMAOVTools & TechnologiesMeta Ads ManagerGoogle Search AdsTikTok Ads Manager
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