About the role

This is a fixed-term parental leave cover role, with the possibility of extension or ongoing employment, subject to business needs. This role is a hands-on digital marketing role for someone who can turn SEO, HubSpot, paid digital and reporting into measurable commercial outcomes. You will join a growing national financial services business and work directly on campaigns that improve visibility, generate qualified enquiries and support business growth. The role is based in our Maroochydore head office on the Sunshine Coast.

This role suits a commercially minded digital marketer who is confident using data to make decisions, improve campaign performance and explain what is working, what is not and where we should focus next.

About us

Infocus is a national financial services group supporting financial advice professionals across Australia. For more than 30 years, we have combined adviser-led values, national infrastructure and technology-enabled solutions to help advice businesses serve clients and grow sustainably. Our head office is on Queensland's Sunshine Coast, supported by a national team across multiple state offices.

What you will own

SEO and organic growth

· Develop and execute keyword strategies aligned to audience needs and search intent

· Optimise website content, metadata, internal links and page structure to improve search visibility

· Use Google Analytics and Google Search Console to monitor performance and identify opportunities

· Support AI search optimisation by structuring content clearly for emerging search experiences

· Manage and optimise Google Business Profiles where relevant

HubSpot, CRM and marketing automation

· Build, manage and optimise campaigns in HubSpot

· Segment audiences based on behaviour, lifecycle stage and engagement

· Support lead nurture journeys, email campaigns and campaign workflows

· Track CRM activity and help improve lead handoff, conversion and reporting visibility

· Use HubSpot data to identify opportunities to improve campaign effectiveness





Paid digital and campaign performance

· Plan, execute and optimise paid digital activity across relevant channels including LinkedIn and paid search

· Monitor campaign metrics including impressions, CTR, CPC, CPL, conversions and engagement

· Test and refine audience targeting, messaging, creative assets and calls-to-action

· Recommend improvements based on campaign performance, cost efficiency and lead quality

· Repurpose and distribute content across paid and organic channels to maximise reach and impact

Reporting, analytics and optimisation

· Prepare clear reporting across campaign, website, SEO and CRM performance

· Build and maintain dashboards that show performance, trends and opportunities

· Translate data into practical recommendations for the marketing team and senior stakeholders

· Identify drop-off points across landing pages, enquiry forms, booking pathways and conversion journeys

· Support continuous improvement through testing, measurement and optimisation

About you

- 3+ years' experience in a digital marketing, performance marketing or growth marketing role

- Solid hands-on SEO experience, including keyword strategy, on-page optimisation and performance monitoring

- Practical experience using HubSpot or a comparable CRM and marketing automation platform

- Experience managing or optimising paid digital campaigns, ideally across LinkedIn and Google Ads

- Confident using Google Analytics, Google Search Console and campaign reporting tools

- Strong analytical capability with the ability to turn data into clear recommendations

- Good copy judgement and the ability to adapt content for different channels and audiences

- Commercially minded, organised and comfortable managing multiple priorities

- Comfortable working from our Maroochydore head office on the Sunshine Coast

Why us

- Positive and inclusive team culture

- Internal development opportunities

- Team events

- Employee Assistance Program access

- AIA Vitality membership

- Life and TPD insurance cover

- Recognition for key milestones

- Contribution towards financial advice fees

📌 Digital Marketing Specialist (Maroochydore)
🏢 Infocus Wealth Management
📍 Maroochydore