About us
Flametree Wines is an award winning family owned and operated winery based in the Margaret River region of Western Australia, dedicated to producing exceptional wines and delivering outstanding customer experiences. We combine traditional wine making expertise with innovative direct-to-customer engagement strategies, creating meaningful connections between our wines and our valued customers. Located at the northern tip of the region we have stunning modern premises that are centrally located between Busselton, Dunsborough and Vasse.

About the role
We are seeking a Direct to Customer (DTC) Manager to join our small team on a full time basis at our location in Marybrook, WA . This is a strategic role that will be central to driving our direct-to-customer business growth and ensuring exceptional customer experiences across all channels. You will be responsible for developing and implementing comprehensive DTC strategies that enhance brand engagement, increase customer loyalty, and drive revenue growth. This position requires a results-driven professional with a passion for customer service and digital engagement within the hospitality and tourism sector.

Key responsibilities

- Develop and execute integrated Direct to Customer marketing strategies and campaigns to drive brand awareness and customer acquisition

- Manage and optimise e-commerce platforms, wine club operations, and online customer engagement channels

- Oversee customer relationship management systems, ensuring accurate data collection, segmentation, and targeted communication

- Analyse customer behaviour, sales trends, and market data to identify opportunities for growth and improvement

- Collaborate with marketing, sales,



and operations teams to ensure cohesive messaging and seamless customer journeys

- Manage customer communications, including email marketing campaigns, newsletters, and promotional activities

- Monitor key performance indicators and reporting on DTC channel performance, conversion rates, and customer lifetime value

- Implement strategies to enhance customer retention, loyalty, and repeat purchase rates

- Manage budgets and resources allocated to DTC initiatives, ensuring cost-effectiveness and return on investment

- Build and mentor a DTC team, fostering a culture of excellence and customer-centric values

What we're looking for

- Proven experience in Direct to Customer management or e-commerce within hospitality, tourism, or related industries

- Demonstrated success in developing and implementing DTC strategies that have driven measurable business growth

- Strong proficiency with customer relationship management (CRM) systems and e-commerce platforms namely Shopify/Klaviyo/Meta/Social media platforms along with strong working knowledge of Microsoft office products, in particular Excel.

- Excellent understanding of digital marketing channels, analytics, and customer data insights

- Experience managing online wine sales, wine clubs, or subscription-based business models is highly desirable





- Exceptional communication and interpersonal skills with the ability to build robust customer relationships

- Strong analytical and problem-solving abilities with experience in data-driven decision making

- Proven project management and organisational skills with the ability to manage multiple priorities

- Knowledge of the wine industry, hospitality sector, or tourism-related businesses is preferred

- Tertiary qualification in marketing, business management, or a related discipline is advantageous

What we offer
Flametree Wines is committed to creating a rewarding and supportive work environment for our team. We offer competitive remuneration packages commensurate with experience and qualifications. Our benefits include working in a lovely light and bright Cellar Door building, staff discounts on wine, staff wine allowance and potential opportunities for professional development and industry training, allowing you to enhance your skills and progress your career within our organisation. We foster a collaborative workplace culture that values innovation and encourages creative thinking. Working with us provides the unique opportunity to be part of the thriving Western Australian wine industry, with access to our beautiful regional location and the chance to contribute to a respected brand.

Apply now
If you are an enthusiastic and results-driven professional with a passion for Direct to Customer engagement and the hospitality and tourism sector, we would love to hear from you. Please submit your resume, cover letter, and any relevant portfolio examples to join the Flametree Wines team. We look forward to meeting you.

📌 Direct to Customer (DTC) Manager (Bunbury)
🏢 Flametree Wines
📍 Bunbury