About the Role

This is a hands-on commercial role focused on turning traffic into profitable growth across Lifecykel’s Shopify Plus D2C ecosystem in Australia, the and the UK. As our AI-enabled, data-driven Head of Performance eCommerce , you will use performance data, customer behaviour, testing and automation to improve conversion, average order value, subscriptions and customer lifetime value. You will identify where revenue is being lost, prioritise the highest-impact opportunities and move quickly across Shopify, onsite journeys, offers, personalisation, tracking and technical performance. Success in this role requires sharp commercial instincts, strong technical capability and a relentless focus on measurable results.

Key Responsibilities
Shopify Plus and Website Performance

- Own the day-to-day performance of our AU and UK Shopify Plus storefronts

- Build landing pages, product pages and collections

- Execute website updates, campaigns, promotions and product launches

- Improve the customer journey from acquisition landing page through to checkout

- Monitor site performance, usability, functionality and SEO

- Maintain accurate pricing, product information and promotional content

- Support the performance and stability of our AU B2B store

Conversion Rate Optimisation

- Develop and manage a structured CRO roadmap

- Analyse conversion rate, AOV, revenue per session and checkout performance

- Identify friction points using analytics, heatmaps and session recordings

- Plan, execute and evaluate A/B tests

- Improve onsite personalisation, upsells and cross-sells

- Measure the commercial impact of website changes

Subscription and Retention

- Own and optimise the Recharge subscription ecosystem

- Improve subscription acquisition, conversion and customer experience

- Develop subscription offers and customer journeys

- Identify opportunities to reduce churn and increase recurring revenue





- Work closely with CRM, Marketing and Customer Experience teams

Shopify Technology and Execution

- Manage Recharge, Rebuy and other Shopify applications

- Make hands-on theme, Liquid, HTML and CSS updates directly within Shopify

- Build and update sections, templates and onsite functionality

- Troubleshoot tracking, application and technical issues

- Manage development projects and external technology partners when required

- Write clear briefs and hold agencies and suppliers accountable

- Use AI and automation to improve speed, efficiency and decision-making

- Ensure GA4, Google Tag Manager and onsite tracking remain accurate

Campaign and Cross-Functional Delivery

- Lead onsite execution for campaigns, promotions and product launches

- Manage homepage updates, banners, all landing pages and promotional mechanics

- Directly manage and report on GA4 and Google Ad Buying

- Work closely with Marketing, CRM, Creative, Customer Experience and Operations

- Coordinate designers, developers, agencies and external partners

About You

You are a commercially minded, technically capable eCommerce leader who takes full ownership of performance. You proactively identify opportunities, prioritise by impact and execute improvements that drive conversion, retention and profitable growth. You are equally comfortable setting the roadmap, working hands-on in Shopify, briefing partners and clearly communicating results.

What You’ll Bring to the Team

- 5+ years’ experience with Shopify Plus storefronts, ideally within a D2C business

- Proven success improving conversion and onsite revenue performance

- Hands-on experience with Shopify themes, Liquid, HTML and CSS

- Robust knowledge of CRO, testing and customer behaviour analysis

- Experience managing subscriptions through Recharge

- Experience with Rebuy or similar personalisation and upsell platforms

- Strong understanding of GA4, Google Tag Manager and buying

📌 Head of Performance eCommerce (Wyrallah)
🏢 Lifecykel Labs
📍 Wyrallah