Senior B2B Outbound Appointment Setter / Sales Development Representative

Hybrid | Campbellfield | Monday–Friday, 9:00am–5:00pm | Uncapped Commission

We’re looking for an experienced B2B Outbound Appointment Setter / Sales Development Representative who knows how to pick up the phone, start conversations with business owners and decision-makers, qualify opportunities properly, and consistently move prospects into the next stage of the sales process.

This is not an entry-level telemarketing role.

You’ll need a minimum of 3 years' proven experience in outbound appointment setting, B2B cold calling or sales development , and you need to be comfortable working in a high-activity environment where performance, quality and accountability matter.

You’ll work across several B2B campaigns, including our agency and selected client campaigns , generating qualified sales opportunities for Business Development Managers and closers.

There is no consumer selling . Every campaign is B2B.

What You’ll Be Doing

Your day will be centred around proactive outbound activity.

You’ll be:

- Making approximately 120–180 outbound dials per day , depending on conversation volumes

- Cold calling businesses from targeted lists we provide

- Contacting previous enquiries and older leads

- Speaking predominantly with business owners, CEOs and key decision-makers

- Identifying the right person within an organisation and opening a commercial conversation

- Qualifying prospects against campaign-specific criteria

- Setting qualified appointments for our BDMs, sales consultants and closers

- Nurturing prospects who aren’t ready to book immediately

- Following up leads consistently rather than allowing opportunities to disappear

- Managing your pipeline and activity inside GoHighLevel

- Keeping CRM notes, outcomes, follow-up tasks and prospect information accurate and up to date

- Working across different businesses, industries, offers and target markets

- Learning recent campaigns quickly and adjusting your approach depending on who you’re calling

- Taking part in regular coaching, call reviews and sales development

This Role Is About More Than Booking Meetings

We aren’t looking for someone who simply fills a calendar.

A good appointment needs to be properly qualified .

You’ll be expected to understand why the prospect is taking the meeting, what their potential need or opportunity is,



who the decision-maker is and whether there is a genuine reason for one of our BDMs or closers to spend time with them.

Sometimes that means booking an appointment on the first conversation.

Sometimes it means nurturing someone through several calls and follow-ups before they’re ready.

You need to be comfortable owning that process.

Who We’re Looking For

You will need:

- Minimum 3 years' experience in outbound appointment setting, B2B cold calling, SDR, BDR or a similar outbound sales role

- Demonstrated experience speaking with business owners and senior decision-makers

- Confidence making high volumes of outbound calls every day

- Strong questioning and qualification skills

- The ability to quickly build rapport over the phone

- Persistence without sounding scripted or aggressive

- Excellent follow-up habits

- Strong CRM discipline

- The ability to manage multiple campaigns and pipelines simultaneously

- A competitive mindset and a genuine desire to perform

- High personal standards

- Strong accountability

- The ability to accept coaching and implement feedback

- The motivation to keep performing even when you’re dealing with rejection

- Excellent verbal communication skills

- A professional telephone manner

- The ability to work independently while still being part of a sales team

Experience using GoHighLevel will be highly regarded.

You’ll Enjoy This Role If...

You genuinely like outbound sales.

You don’t need someone standing over you telling you to make your next call.

You’re comfortable with targets, activity levels and being accountable for your numbers.

You like the challenge of getting through to a business owner who wasn’t expecting your call and turning that conversation into a legitimate sales opportunity.

You understand that rejection is part of outbound sales and you’re capable of moving straight onto the next opportunity.

You also understand the difference between activity for the sake of activity and productive activity that generates pipeline.

Multiple Campaigns. One Outbound Team.





Unlike a traditional SDR role where you may call the same type of prospect about the same product every day, you’ll have the opportunity to work across several B2B campaigns.

That includes generating opportunities for BlackBull, LaunchHub and businesses we provide outbound lead-generation services for .

Target markets, offers and decision-makers can change from campaign to campaign.

That means you need to be adaptable, commercially aware and capable of learning quickly.

For the right salesperson, it also keeps the role interesting.

Career Progression

This doesn’t need to be the end destination in your sales career.

We want people who want to grow.

A successful outbound setter can progress into opportunities including:

- Business Development

- BDM roles

- Phone-based closing roles

- Broader sales responsibilities

- Senior positions within our sales operation

If you prove that you can consistently generate quality opportunities, take coaching and perform at a high level, there is significant room to grow with us.

What We Offer

- Uncapped commissions

- Monday to Friday working hours

- 9:00am–5:00pm

- No weekends

- Hybrid working arrangement

- A combination of office and work-from-home days

- Leads and prospecting lists provided

- Multiple B2B campaigns to work across

- Sales coaching and development

- Clear opportunities to progress into BDM and closing positions

- A performance-focused environment where strong results are recognised

Location & Working Arrangement

This is a hybrid position based from our Campbellfield office .

You’ll have the ability to work some days from home, however this is not a fully remote position . Regular days working with the team in the office are an important part of the role.

Before You Apply

Please understand what this position involves.

This is an outbound role.

You will be making 120–180 calls on a typical day.

Some prospects will be warm.

Some will be old enquiries.

Many will be completely cold and will not be expecting your call.

We’re looking for somebody who sees that as an opportunity rather than something they need to tolerate.

If you have proven B2B outbound experience, know how to create opportunities from a list, take pride in properly qualifying appointments and want the opportunity to progress into a larger sales role, we’d like to hear from you.

Minimum 3 years' relevant outbound sales or appointment-setting experience is required.

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📌 SeniorB Outbound Appointment Setter / Sales Development Representative (City of Hume)
🏢 Adrax Group
📍 City of Hume