Are you a strategic content leader who thrives on growing audiences, driving engagement and delivering high-quality digital content?
AMPCo is seeking a dynamic Head of Content to lead the content strategy, performance and editorial execution of InSight+, Australia's leading medical practitioner publishing platform. This is an exciting opportunity to shape the future of trusted healthcare media and expand engagement with one of Australia's most influential professional audiences.
About the Role
Reporting directly to the CEO, you will lead a small editorial team while developing and executing content strategies that drive audience growth, engagement and retention. You'll combine strong editorial leadership with a data-driven approach, using audience insights, digital trends and SEO best practice to optimise content performance across digital, email and social channels.
Working closely with editorial, marketing and commercial stakeholders, you'll help strengthen InSight+'s market presence while supporting broader business and revenue objectives.
What You'll Be Doing
Lead content strategy and editorial planning for InSight+
Grow audience reach, engagement and subscriber retention
Oversee content creation, commissioning, editing and publishing
Drive SEO strategy and content optimisation
Use performance data and audience insights to guide decisions
Partner with commercial teams to support business growth
Mentor and develop editorial staff
Identify and launch new content formats and channels
About You
You'll be a commercially aware and digitally savvy content leader with a passion for audience engagement and high-quality publishing.
You will bring:
10+ years' experience in editorial leadership, journalism or content management
Proven success leading and developing editorial teams
Strong expertise across digital, email and social content strategy
Deep understanding of current media
SEO knowledge and experience improving content performance
Exceptional writing, editing and storytelling skills
A collaborative leadership style with strong stakeholder management skills
Experience working alongside commercial teams to achieve business outcomes
Experience in healthcare, medical, or professional audience publishing will be highly regarded.
Why Join AMPCo?
AMPCo combines trusted publishing brands with modern digital and data capabilities to inform, educate and connect Australia's healthcare professionals. As a wholly owned subsidiary of the Australian Medical Association, we're transforming our business and creating new opportunities to engage practitioners through innovative media and data solutions.
We offer:
Meaningful work that supports the healthcare sector
Real ownership and influence on business outcomes
Direct access to decision-makers
Flexible working arrangements based in Sydney
The prospect to shape the future of healthcare publishing
Applications close Friday, 28 August 2026.
#J-18808-Ljbffr
📌 Head of Content - Practitioner Publishing (City of Sydney)
🏢 @
📍 City of Sydney
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.