Vuly Play is a leading provider of premium outdoor play equipment, known for our innovative designs, exceptional quality, and commitment to safety. Our mission is to inspire active and healthy lifestyles by creating products that bring people together and ignite a sense of wonder and adventure.

As a rapidly growing company, we are continuously seeking talented people who share our passion for creativity, innovation and excellence.

Our Creative, Marketing and Product teams operate across Australia and Malaysia, supporting distribution and marketing activities throughout Australia, North America and Europe.

This role is fully in-person and requires onsite work at our Brisbane office. Remote work is not available for this position.

About Vuly Play

Vuly Play is a leading provider of premium outdoor play equipment, known for our innovative designs, exceptional quality, and commitment to safety. Our mission is to inspire active and healthy lifestyles by creating products that bring people together and ignite a sense of wonder and adventure.

As a rapidly growing company, we are continuously seeking talented people who share our passion for creativity, innovation and excellence.

Our Creative, Marketing and Product teams operate across Australia and Malaysia, supporting distribution and marketing activities throughout Australia, North America and Europe.

This role is fully in-person and requires onsite work at our Brisbane office. Work from home is not available for this position.

The Opportunity

We are looking for an experienced Art Director to take a leadership role within Vuly's graphic design team, working closely with and reporting to the Creative Director.

This role will be responsible for leading the day-to-day creative direction of graphic projects, supporting and mentoring designers, maintaining a high level of visual quality, and helping the team work together effectively across multiple projects and markets.

The Art Director will play an important role in translating broader creative direction into clear and practical guidance for the design team, while also having the confidence to contribute ideas, challenge thinking in a constructive way, and help improve creative outcomes.

We are looking for someone with strong creative judgement, but equally important, someone with a great attitude. This person should be collaborative, approachable and comfortable working without ego. They should understand that creative work is open to discussion and criticism, and be able to give and receive feedback without making it personal.

The right person will know when to defend a strong idea, when to adapt,



and how to keep the team focused on what is best for the brand, the customer and the company's goals rather than personal taste.

Key Responsibilities

- Lead the day-to-day creative direction of graphic design projects across the business
- Guide, support and mentor graphic designers, helping them develop their skills and confidence
- Review creative work and provide clear, constructive and practical feedback
- Maintain consistency and a high visual standard across Vuly's brand and marketing materials
- Translate direction from the Creative Director into clear creative guidance for the wider design team
- Help allocate projects across the team based on priorities, workload and individual strengths
- Keep designers engaged, motivated and connected to the purpose behind each project
- Encourage healthy creative discussion and create an environment where people feel comfortable contributing and challenging ideas
- Work closely with Marketing, Digital, Product, R&D;, Photography, Video and other teams to achieve strong creative outcomes
- Lead creative development across branding, packaging, website, social media, EDMs, print collateral, product launches, wholesale materials and other brand touchpoints
- Support major product launches and marketing campaigns from initial creative direction through to final execution
- Identify opportunities to improve design quality, processes and efficiency across the Creative Team
- Manage multiple projects and priorities while maintaining quality and meeting deadlines
- Remain hands‑on when required and be able to step into projects that need additional creative support or a higher level of design refinement
- Help protect and evolve Vuly's visual identity as the company continues to grow internationally

What We Are Looking For

Essential

- Strong professional experience in graphic design, art direction or a similar creative leadership role
- A strong and diverse portfolio demonstrating excellent visual judgement across different types of graphic projects
- Previous experience leading, mentoring or providing creative direction to designers
- Advanced knowledge of Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign
- Strong understanding of branding, typography, layout, marketing, packaging,



print production and digital design
- Ability to look beyond individual designs and maintain consistency across a wider brand system
- Excellent communication and interpersonal skills
- Ability to explain creative decisions clearly without becoming overly attached to personal preferences
- Comfortable giving and receiving constructive criticism
- Confidence to challenge ideas respectfully and contribute alternative solutions
- Strong collaborative mindset and ability to work effectively with people from different departments and backgrounds
- A low‑ego approach to creative work, with the ability to put team and company objectives ahead of personal taste
- Ability to recognise the strengths of different designers and help them produce their best work
- Strong organisational skills and the ability to manage multiple projects and priorities
- Ability to remain calm and constructive when working under pressure or through changing priorities
- High attention to detail and a strong commitment to creative quality
- Positive attitude and genuine interest in contributing to a healthy and engaging team culture

Nice to Have

- Experience working with Figma
- Experience working with international brands or multiple markets
- Experience across product, retail, e‑commerce or consumer brands
- Experience directing photography, video or campaign creative
- Experience working closely with product development or industrial design teams

The Type of Person We Are Looking For

Creative ability is important for this role, but character and leadership are equally important.

We want someone who enjoys helping other designers improve, who communicates openly and respectfully, and who understands that the best ideas can come from anywhere in the team.

You should be confident in your creative judgement without needing to always be right. You should be able to separate personal taste from what is best for the brand and be comfortable changing direction when a stronger solution is presented.

We value people who bring positive energy to the team, take responsibility for their work, communicate problems early, support others and genuinely care about producing great work together.

Why Join Vuly?

We are a company with a strong work culture that supports employee growth and gives creative people the opportunity to work across a wide variety of projects.

Vuly is continuing to grow internationally, providing the Creative Team with opportunities to influence product launches, campaigns, brand development and customer experiences across multiple markets.

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📌 Art Director (Brisbane City)
🏢 Vuly Play
📍 Brisbane City