Area Sales Manager - Northern Melbourne based, Northern VIC & Albury/Wodonga

ASM - Northern Melbourne based | Northern VIC & Albury/Wodonga territory
Take ownership of an established territory. Build relationships. Win new business. Drive growth.
ROBUS is looking for an exceptional Area Sales Manager to take ownership of an established and strategically important territory covering Northern Melbourne, Northern Victoria and the Albury/Wodonga region .

This is not simply an account-maintenance role.

We are looking for a genuine salesperson — someone who enjoys getting in front of customers, opening doors, developing opportunities, winning business from competitors and turning strong relationships into sustainable sales growth.

You will inherit an established customer base across many of Australia's leading electrical wholesale groups, together with significant opportunity to grow ROBUS further with both wholesalers and electrical contractors.

If you are commercially ambitious, self-driven and like the idea of being given a territory to genuinely build, this could be an outstanding next step.

About ROBUS

Our vision is to be our customers' most trusted LED lighting brand — and trust sits at the centre of everything we do.

Designing and manufacturing products under the ROBUS brand, BEX Group (formerly LED Group) was established in Dublin, Ireland in 1984 and today employs more than 280 people globally.

We operate across Australia, New Zealand, South Africa, the UK and Ireland, supplying high-quality commercial, residential and retail lighting solutions through the electrical wholesale market.

Our Australian business has ambitious growth plans, and this territory represents an important part of our future.

We combine the backing and professionalism of an established international organisation with a local culture that encourages people to take ownership, move quickly and make things happen.

About the Territory

Ideally based in Melbourne's northern suburbs , you will manage a broad and established sales territory extending through:

- Northern Melbourne
- Melbourne's eastern and north‑eastern suburbs
- Shepparton and the Goulburn Valley
- Echuca
- Seymour
- Wangaratta
- Benalla
- Cobram and Yarrawonga
- Albury/Wodonga
- Surrounding Northern Victorian regional markets

The territory includes established relationships across major electrical wholesale groups and independent wholesalers.

Regional travel is an important part of the role, and you should enjoy being out in the market, building relationships and becoming well known within your territory.

The Role

ROBUS operates a dual‑market sales strategy.





You will work closely with our electrical wholesale partners while also actively developing relationships with electrical contractors, builders, project customers and end users to generate demand and drive pull‑through sales through the wholesale channel.

Your job is not simply to ask existing branches for orders.

We want you to understand your market, identify opportunities, develop contractors, grow existing customers, and consistently create new business.

You will have genuine ownership of your territory and be expected to manage it like your own business.

Key Responsibilities

You will be responsible for:

- Growing sales and market share across your territory
- Developing strong relationships with electrical wholesalers
- Building relationships directly with electrical contractors and end users
- Identifying and winning new customers
- Growing ROBUS share within existing accounts
- Converting competitor users to ROBUS
- Identifying upcoming projects and sales opportunities
- Conducting contractor visits, product demonstrations and product trials
- Building strong relationships with branch managers, counter staff and sales teams
- Driving product ranging, stock depth and brand visibility within wholesale branches
- Managing opportunities from initial prospecting through to order placement
- Following up quotations and converting opportunities into sales
- Developing structured territory and call‑cycle plans
- Providing competitor and market intelligence to the wider business
- Working closely with the broader Victorian and Australian sales teams
- Consistently achieving and exceeding sales targets and KPIs

About You

We are looking for someone who can sell, develop relationships and grow a territory.

Experience within lighting or the electrical industry would be highly regarded, but it is not essential.

We are equally interested in high‑performing sales professionals from industries such as:

- Electrical wholesale
- Trade and construction products
- Tools and equipment
- Industrial products
- Plumbing or HVAC
- Building products
- Distribution and wholesale
- Agricultural or regional trade sales
- Other field‑based B2B sales environments

What matters most is your track record, attitude and commercial drive.

You Will Ideally Bring

- Proven success in B2B field sales, account management or business development




- A demonstrated ability to grow sales within a defined territory
- Strong relationship‑building skills
- Confidence approaching new customers and developing recent business
- Commercial awareness and sound negotiation skills
- Strong organisation and territory planning capability
- Excellent communication and presentation skills
- A disciplined approach to opportunity and quotation follow‑up
- The ability to work independently and take ownership
- A competitive, positive and results‑focused mindset
- A professional and team‑oriented approach
- A current driver's licence with a clean driving record

What We're Really Looking For

The right person will not be satisfied simply maintaining existing business.

You will naturally ask:

Where is the next customer?
Where is the next project?
Which contractor should be using ROBUS?
Where can we take market share?
How much bigger can I make this territory?

You should be comfortable walking into a branch or contractor you've never met, introducing yourself and starting a relationship.

You should also understand that successful B2B selling isn't about making one big pitch. It comes from consistency, credibility, good follow‑up and doing what you say you're going to do.

What Success Looks Like

Success in this role means:

- Strong growth from the existing customer base
- New contractor and wholesaler relationships being developed
- More wholesale branches actively ranging and promoting ROBUS
- Increased contractor demand for ROBUS products
- Competitor business being converted
- A strong and continually developing opportunity pipeline
- Excellent customer relationships throughout the territory
- Consistent revenue and gross‑profit growth

What's On Offer

- An established territory with significant existing business
- Considerable further growth potential
- Competitive salary package
- Performance‑based bonus structure
- Company vehicle
- Mobile phone and tools required to perform the role
- Full product and industry training
- The backing of an established international lighting business
- A supportive and ambitious Australian sales team
- Autonomy to manage and develop your territory
- Direct access to senior management
- Genuine long‑term career development opportunities

Ready to Build Something?

There is already a strong business in this territory.

We believe there is considerably more available.

We're looking for the salesperson who wants to go and get it.

If you're a proven field salesperson who enjoys building relationships, winning new customers and taking genuine ownership of a territory, we'd like to hear from you.

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📌 Area Sales Manager - Northern Melbourne based, Northern VIC & Albury/Wodonga (City of Whittlesea)
🏢 LED Group Robus
📍 City of Whittlesea