At 4Cabling, we are more than just a leading direct-to-consumer manufacturer, wholesaler, and retailer of cabling, server racks, IT management, shelving, and electrical accessories. We are at the forefront of innovation in our industry.

As we continue our exciting growth trajectory, expanding our reach and impact, now is a thrilling time to join our team. Our commitment to quality and innovation goes together with our dedication to team development, making 4Cabling the perfect place for those eager to advance in a dynamic and nurturing environment.

Why 4Cabling?

Joining 4Cabling means becoming part of a community that genuinely values work-life balance and team well-being. We are proud of our dynamic work environment where you can truly thrive both professionally and personally.

Genuine Work-Life Balance: We understand the importance of balance and ensure that work complements your personal life.

Supportive and Diverse Culture: Our inclusive culture celebrates diversity and fosters a collaborative setting focused on community involvement and corporate responsibility.

Competitive Salary: Reflecting the experience and value our team members bring; our salaries are above market rates.

Employee Development: Growth and learning are part of our culture, with opportunities for professional development across our expanding business.

Health Benefits: We prioritise your health with comprehensive benefits.

Central Location: Easily accessible by public transport, with free parking and nearby amenities.

About the Role

We are seeking a sales-driven Digital Sales & Marketing Specialist to drive digital revenue growth for our data networking and cabling infrastructure solutions. In this role, you will be responsible for orchestrating end-to-end B2B and B2C digital funnels, maximise SEO & SEM with our partner agency, and manage our social media channels.



You will leverage and build marketing automations and work with our Digital Lead to publish content on our ecommerce platforms and use data analytics to maximise online customer acquisition and retention. As a key member of our team, your responsibilities will include:

Accelerate Online Sales: Develop and execute data-driven digital strategies to achieve monthly online revenue, average order value (AOV), and conversion targets.

Inbound & Lifecycle Marketing: Own the HubSpot ecosystem to build automated email sequences, capture trade contractor leads, and reduce cart abandonment.

Data-Driven Optimisation: Monitor GA4 daily to track user behaviour and execute campaigns to drive online sales.

SEO/ SEM Management: Partner with the agency to monitor, analyse, and optimize paid ad spend and oversee SEO to grow online search traffic.

Social Media Content Management: Plan, create, and schedule organic content across channels (primarily Meta) tailored to data installers, IT Managers, and enterprise buyers.

What We’re Looking For

To be successful in this role, you will need:

Minimum 3 years’ experience in Digital Sales and Marketing.

Advanced HubSpot experience, capable of building automated lead nurturing workflows, managing contact segmentation, deployment of targeted email campaigns and automations.

Hands-on capability in catalogue management, publishing technical content, configuring pricing tiers, and managing promotional rules with Adobe Commerce (Magento).

Use HTML/CSS to manage, refresh, and polish storefront banner layouts, promotional modules, and landing page content.

Deep understanding of event tracking, custom dashboards, user pathing analysis, and revenue attribution reporting using Google Analytics 4.

Adaptable and agile approach, with the ability to respond quickly to changing market conditions, customer behaviour and business priorities.

Strong analytical and problem-solving mindset, with the ability to interpret performance data, identify trends and turn insights into practical actions.

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📌 Digital Sales & Marketing Specialist (Municipality of Strathfield)
🏢 4Cabling
📍 Municipality of Strathfield