Join Queensland’s largest independent hospitality and liquor group and take the next step in your career. We have an exciting opportunity for an experienced Senior Marketing Executive looking to develop into a leadership position and build a long-term career within our retail operations.

Role Overview

The Senior Marketing Executive is responsible for planning, implementing, and optimising marketing campaigns that drive brand awareness, customer engagement, and sales growth. The role works across digital, social media, content, promotions, events, and traditional marketing channels while collaborating with internal stakeholders and external partners to deliver business objectives. This position also provides strategic input into marketing plans and mentors junior team members where required.

Key Responsibilities

- Support the development and execution of annual marketing plans.
- Manage end-to-end marketing campaigns across multiple channels.
- Coordinate campaign timelines, budgets, assets, and stakeholder approvals.
- Monitor campaign performance and recommend optimisation opportunities.

Digital Marketing

- Execute digital marketing initiatives including email, SEO, SEM, and paid advertising.
- Analyse website and campaign performance using analytics tools.
- Work with agency partners to maximise digital ROI.
- Support customer acquisition and retention programs.

Content & Brand Management

- Develop engaging content for digital, print, social media, and in-store channels.
- Ensure brand consistency across all customer touchpoints.
- Coordinate the production of marketing collateral, photography, video, and promotional materials.




- Maintain brand guidelines and messaging standards.

Social Media & Community Engagement

- Manage social media calendars and campaign execution.
- Monitor engagement and respond to customer interactions when appropriate.
- Track and report on social media performance metrics.
- Identify trends and opportunities to grow audience engagement.

Promotions & Events

- Coordinate promotional campaigns, product launches, and events.
- Liaise with suppliers, venues, agencies, and internal teams.
- Ensure campaigns are delivered on time, within budget, and achieve objectives.

Market Analysis & Reporting

- Conduct market and competitor research.
- Analyse customer insights and campaign data.
- Prepare regular performance reports and recommendations for management.
- Track marketing KPIs and budget expenditure.

Skills & Experience

- 4-7 years' experience in marketing, communications, or a related field.
- Strong understanding of digital marketing, social media, and campaign management.
- Experience managing multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Solid analytical and reporting capabilities.
- Proficiency with marketing platforms, analytics tools, and CRM systems.
- Experience within retail, hospitality, FMCG, or consumer brands.

Suite, and email marketing platforms.

- Basic design skills using Canva or Adobe Creative Suite.
- Experience working with suppliers, agencies and media partners.
- Strategic thinking
- Creativity and innovation
- Stakeholder management
- Attention to detail
- Collaboration and leadership

This is an on-site role based at our Eagle Farm Office.

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📌 Senior Marketing Executive (Brisbane City)
🏢 Star Group Management
📍 Brisbane City