Do you love data, dashboards, and squeezing maximum performance out of campaigns? This role blends creative thinking, analytics, and automation to drive measurable growth across multiple digital channels. If you enjoy testing, optimising, and scaling what works — this one's for you. The Mission Drive qualified traffic Improve conversion rates Reduce cost-per-acquisition Automate what shouldn't be manual
What You'll Be Responsible For
- Managing and optimising paid advertising campaigns across multiple platforms
- Designing A/B tests for ads, landing pages, and funnels
- Monitoring performance metrics daily, weekly, monthly
- Building automated rules, alerts, and reporting dashboards
- Working closely with content and design teams to align messaging
- Documenting learnings, tests, and optimisation frameworks
Key Skills & Tools
- Paid media platforms
- Search ads
- Display ads
- Social media advertising
- Analytics & tracking
- Event-based tracking
- Conversion attribution
- Tag management tools
- Marketing automation tools
- Workflow builders
- Email & lead-nurturing systems
- Data skills
- Strong analytical mindset
- Comfortable working with numbers, trends, and patterns
- Ability to test ideas quickly and iterate
- Explicit communicator — able to explain performance in plain English
- Organised, detail-focused, and proactive