Our Story ? At Safewill, we’re transforming estate
planning and end-of-life services through beautifully simple,
accessible technology. Backed by investors like King River Capital,
Westpac’s Reinventure Fund, Carthona Capital and Flying Fox
Ventures, we’re building a digital ecosystem that makes estate
planning more affordable, more personalised, and more relevant for
modern Australians. Now we’re looking for a Principal UX Researcher
to help shape what comes next. This is a high-impact role at the
intersection of product, research and strategy - where you’ll drive
discovery, shape direction, and influence what we build. Your Story
with Us ? This is not a support function. You’ll be embedded in
product squads, helping define the problems we solve - not just
validating solutions. You’ll operate with a high level of
ownership, partnering closely with Product, Design, Engineering, CX
and Leadership to ensure decisions are grounded in strong insight.
What You’ll Work On Drive discovery and turn insights into clear
problems, opportunities and product direction Own the research
strategy across key domains, ensuring we focus on the
highest-impact questions Design and run end-to-end research, from
early exploration through to evaluative work Combine qualitative
and quantitative methods to build a deep understanding of customer
behaviour Shape product strategy and roadmap through evidence,
linking insight to business outcomes Define success measures and
ensure we’re learning from what we ship Synthesize research, data
and market signals into clear narratives that influence decisions
Facilitate workshops and align teams around insight-led direction
Improve how we do research and embed strong discovery practices
across teams What You'll Bring Across You’re an insight-driven
product thinker. You go beyond research execution - you shape
decisions, influence direction, and bring clarity to complex
problems.



You’re comfortable with ambiguity and know how to turn
messy inputs into clear, actionable insight. We’re likely to be a
fit if you: Have 5+ years in UX research, product research, or a
similar role Have worked in startup, scaleup, or B2B2C environments
Are strong across both generative and evaluative research Know when
to go deep and when to move fast Influence cross-functional teams
without relying on authority Communicate clearly and bring
structured thinking to complex problems Use data, experimentation
and research together to guide decisions Why Safewill? ? Our
Product Culture Product, design and engineering work together from
the start - shaping problems, not just delivering solutions. You’ll
understand the “why”, help define the “what”, and drive the “how”
through to shipped outcomes. Work stays with the people who shape
it. You’ll own discovery end-to-end, with fast feedback loops and
real customer insight. We create space to improve how we build.
Dedicated time is set aside to step back, refine our ways of
working, and fix the things that slow us down, whether that’s
product quality, tooling, or process. We regularly step outside the
roadmap to explore new ideas. Through hackathons and focused
sessions, teams test concepts, experiment quickly, and bring the
best ideas back into the product. We share what we learn. From
demos to deep-dives, there are regular opportunities to showcase
work, explore new approaches, and lift the bar across product,
design and engineering. We live by our SECURE values: Speed: We move
quickly with purpose All-in: We win as a team Find the Impact: We
focus on what matters Elevate: We raise the bar, every day TL;DR
We’re rewriting how Australians deal with death by making estate
planning simple, accessible and modern through great technology. At
Safewill, you’ll grow faster because you’re closer to the action.
You’ll see how strategy becomes execution, how data shapes
decisions, and how a small team builds something that genuinely
changes lives.

📌 Principal UX Researcher (New South Wales)
🏢 Safewill
📍 New South Wales