MAMAS Dining Group is looking for a creative, commercially minded Social Media & Digital Marketing Specialist to join our in-house Marketing team and take ownership of social and digital activity across our portfolio of eight hospitality venues.

This is a hands‑on role combining social media management, content planning, paid Meta advertising and digital strategy.

You'll work alongside a dedicated Content Creator, Graphic Designer and Marketing Manager, giving you the creative support to focus on building strong social channels, developing effective campaigns and making our digital marketing perform.

WHAT YOU'LL BE DOING

Social Media & Content

- Own and maintain social media calendars across our venue portfolio.
- Plan, schedule and publish content across Instagram, Facebook and other relevant platforms.
- Develop engaging feed, Reel and Story schedules.
- Write engaging, brand-appropriate social copy.
- Maintain the individual tone of voice and visual identity of each venue.
- Identify opportunities to repurpose and maximise existing content.
- Monitor relevant social trends and opportunities.
- Support community management across our social channels.

Strategy & Campaigns

- Develop content pillars and social strategies for individual venue brands.
- Plan social and digital rollouts around new menus, activations, events and key trading periods.
- Identify opportunities to increase reach, engagement, awareness and bookings.
- Plan organic and paid campaign activity.
- Identify content and creative requirements.
- Review performance and recommend what we should do next.
- Bring fresh ideas and observations to campaign planning.

Meta & Paid Social

Paid social is an important part of this role. We're looking for someone who is genuinely comfortable working inside Meta Ads Manager, not someone who has only boosted the occasional post.

- Plan, build and manage paid campaigns across Facebook and Instagram.
- Recommend campaign objectives, audiences, budgets, placements and creative.
- Develop prospecting, retargeting and location-based audiences.




- Monitor budgets and optimise campaigns based on performance.
- Test creative, messaging and audiences.
- Monitor key metrics including CPM, CPC, CTR, reach, frequency and conversions.
- Understand the fundamentals of Meta Pixel and conversion tracking.
- Report on campaign performance and provide transparent recommendations.

Creative Coordination

- Work closely with our Content Creator and Graphic Designer on upcoming campaign requirements.
- Develop briefs for photography, video and design assets.
- Curate imagery and video for social.
- Create basic social graphics and Instagram Stories using Canva and/or Adobe when required.
- Maintain a high visual standard across our brands.

You don't need to be a photographer or Graphic Designer, but a strong eye for content, design and brand presentation is important.

ABOUT YOU

You're creative, organised and commercially minded. You understand what makes social content engaging, but you're equally comfortable opening Ads Manager, reviewing campaign performance and making decisions based on data.

You're confident juggling multiple brands and priorities and understand that each venue needs its own personality rather than a one-size-fits-all social approach.

Ideally, you'll bring:

- 2–4+ years' experience in social media, digital marketing or a similar role.
- Hands‑on experience with Meta Business Suite and Meta Ads Manager.
- Experience building and optimising paid Meta campaigns.
- Experience managing business social accounts and content calendars.
- Strong copywriting and communication skills.
- A great eye for design and visual presentation.
- Basic Canva and/or Adobe skills.
- Experience interpreting social and paid media analytics.
- Strong organisation and attention to detail.
- Confidence managing multiple brands, campaigns and deadlines.
- A proactive approach and willingness to bring ideas to the table.

Experience within hospitality, food & beverage, lifestyle, entertainment or retail would be highly regarded. Experience with GA4, Google Ads, TikTok Ads, Mailchimp, influencer marketing or Adobe Creative Suite would also be a bonus.

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📌 Social Media & Digital Marketing Specialist (Williamstown)
🏢 Mamas Dining Group
📍 Williamstown