Creative Hubs Group Pty Ltd – Melbourne VIC

Melbourne office available however option to work remotely for all interstate applicants

Leadership position

About the role

The Head of Content is responsible for developing and executing a comprehensive network content strategy across multiple brands and mastheads within our digital media business in line with the updated Business Strategy, including with a video-first focus and designed to drive traffic to and through the network and across platforms. This is a leadership role that involves driving audience retention and loyalty, aligning with our brand voice, optimising content performance across our network of brands and ensuring editorial excellence across digital platforms.

Key responsibilities

- Develop and implement a content strategy that aligns with business strategy and delivers on the user experience across all platforms, aligned to our USP.
- Lead content planning and editorial calendar management across multiple brands and mastheads.
- Oversee the creation of multimedia content, under a video-first strategy and including articles, videos, podcasts, and social media assets.
- Ensure content is designed for and engages with all user groups including industry professionals and consumers.
- Establish a best practice team structure, manage, and mentor a team of editors, content creators, and multimedia specialists.
- Establish transparent reporting structures, ensuring best practice workflows between editorial teams and content creators.
- Foster a culture of creativity, collaboration, and accountability.
- Maintain high editorial standards, ensuring accuracy, relevance, and alignment with desired user experience and brand voice.
- Set and monitor Key Performance Indicators (KPIs) for content performance, including traffic,



engagement, and conversion metrics.
- Utilize analytics tools to gain insights and optimize content strategies.

About you

- Typically 5-10 years of experience in content creation/development, management and delivery in the digital media, marketing or advertising industry, with at least 2-3 years in a leadership position.
- Proven track record of successful digital content development projects.
- A degree in Journalism, or a related field is often preferred.
- Experience managing content editorial teams, including writers, freelancers and influencers.
- Strong organisational skills to manage multiple projects, deadlines, and budgets.
- Ability to work cross-functionally with marketing, sales, design, and technology teams.
- Familiarity with SEO and other native/organic content optimisation tools and strategies.
- Proficiency in tools like Google Analytics, social media insights, and other metrics to evaluate content performance.
- Experience with platforms like WordPress, HubSpot CMS, or enterprise-level CMS.
- Understanding of video and multimedia production and solid knowledge of the use of AI for content development across multimedia formats.

About us

Creative Hubs Group (CHG) is a leading international media network encompassing digital destinations across arts and entertainment. We are currently made up of the following brands: ArtsHub AU, ArtsHub UK, ScreenHub AU. Our vision is to offer unique, engaging content which presents a unique point of view that spotlights and celebrates the arts, events, entertainment and games for industry members and industry lovers alike. Our mission is to deliver the best customer-focused solutions and experiences for both advertisers and users through unique, engaging, video-led arts and entertainment content.

#J-18808-Ljbffr

📌 Head of Content (Melbourne)
🏢 Creative Hubs Group
📍 Melbourne