As the Digital Marketing & Content Creator, you will be responsible for developing, implementing, and optimising online marketing campaigns across various digital channels. You will play a key role in driving brand awareness, engagement, and conversions, using a combination of SEO, SEM, social media, email marketing, content strategy, and data analytics to help the company achieve its marketing goals.

Key Responsibilities

- Strategy Development & Execution: Develop and execute comprehensive digital marketing strategies to achieve business goals such as lead generation, brand awareness, and customer retention.
- SEO & SEM: Optimise website content for search engines (SEO), manage pay-per-click (PPC) advertising campaigns (Google Ads), and improve website visibility and traffic.
- Content Creation & Management: Collaborate with the content team to create engaging blog posts, landing pages, social media posts, and email campaigns that resonate with the target audience.
- Social Media Marketing: Manage social media accounts, create content calendars, and monitor campaigns on platforms like Facebook, Instagram, LinkedIn, and others.
- Email Marketing: Design and execute email campaigns that drive engagement and conversions, including newsletters, promotional offers, and event invitations.
- Analytics & Reporting: Monitor, track, and report on campaign performance, making data-driven decisions to optimise campaigns.
- Market Research: Stay up to date with industry trends, competitor activities, and best practices to ensure the company remains ahead of the curve.
- Consumer Events: Willingness to participate in events for both Wine Club members and Consumer events in NSW, ACT and QLD.
- Website & E-commerce Management: Regularly update and maintain the company website and e-commerce platform, ensuring accurate product listings,



optimised user experience, and seamless navigation to drive online sales and customer engagement.
- Collaboration: Work closely with internal teams including creative, sales, and product teams to ensure marketing strategies align with overall business objectives.

Required Qualifications

- Experience in digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
- Proficient in digital marketing tools such as Google Ads & Google Analytics.
- Awareness of CRM platforms such as NETO, Maropost Marketing Cloud & Rezdy.
- Strong understanding of SEO principles and website optimisation.
- Experience with content creation, editing, and management.
- Excellent written and verbal communication skills.
- Ability to analyse data and provide actionable insights.
- Strong organisational and time-management skills, with the ability to manage multiple projects simultaneously.

Preferred Qualifications

- Qualifications in Marketing, Communications, or a related field.
- Experience with marketing automation platforms (e.g., NETO & Maropost Marketing Cloud).
- Familiarity with A/B testing and conversion rate optimisation.
- Knowledge of graphic design tools (Canva, Photoshop and Illustrator) is a plus.
- Experience in the e-commerce or tech industry is a plus.
- Interest or understanding of the Wine Industry

Why Join Us?

- Competitive salary and benefits package.
- Opportunities for career growth and professional development.
- Collaborative and inclusive company culture.
- Work on exciting and innovative projects that make a real impact.

Tulloch Wines is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive setting for all employees.

This job description serves as a guideline and may be subject to modifications to align with company needs and specific requirements.

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📌 Digital Marketing & Content Creator (Pokolbin)
🏢 Tulloch Wines
📍 Pokolbin